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Teens Love Holidays and Deals

3/26/2015

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by Olivia Collins

Holiday sales are appealing to people of all ages, especially teens. However, they don't necessarily have to be the traditional holidays like Christmas that most people automatically think of. Any holiday can bring a company lots of business if they advertise using the right techniques at the right times. 

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Social Media and Mental Health

3/25/2015

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by Geoff Gillette

With so many people living their lives through the lens of social media, it is no surprise that on occasion you will run across a post that seems to be a clear cry for help. 

For some, it creates an opportunity to open a dialogue, for others it creates a conundrum. Perhaps they don’t know how to answer that cry, or don’t know how to approach the person, for fear that they are overreacting. 

So what can be done and how does one try to help when confronted with such an issue?

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Holidays Are For Life, Not Just For Christmas

3/24/2015

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by Lily Bradic
Happy Manatee Appreciation Day, everyone! Yes, it’s a real thing — as much as anything online is a real thing, anyway. Fun holidays are excuses to celebrate the things we enjoy, and for social media marketers, they’re a valuable resource for reviving dull campaigns.

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Don’t Skip End-of-Quarter Analytics Just Because They’re Scary

3/23/2015

 
by Kim Niemi 

The end of each quarter is a good time to check in on a variety of things – like your action plan, your budget, your editorial calendar, and of course Web analytics.

Many avoid this task because they don’t know what they’re doing, and admittedly analytics can seem scary. There are so many things to consider, to track, and to plan for. 

But putting OUT (online) without measuring how that output is being received or what’s coming back, is sort of like driving a car blindfolded. 

You don’t stand a chance of reaching your destination – and you can do a lot of damage in the meantime. 

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For Indie Authors, Any Day Can Be A Holiday

3/23/2015

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by Will Viharo

When deciding the best time to release your eBook, you may consider various holidays as offering optimal opportunities, especially if the bulk of your plot happens to take place during a particular shopping season. 

But books don’t always share the same marketing magic as movies, so unless you’re adapting Easter Parade, A Christmas Story or even Friday the 13th – and why would you? – you may want to rethink this festive strategy…


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Marketers Take Note: Taylor Swift is a Genius!

3/23/2015

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by Kim Niemi 

Whether you’re a fan of the pop/country star or not, you have to give the girl props: She’s a marketing mastermind. While fans of COURSE love her for her music – that’s not the end of the story. Swift has a connection to her fans that is genuine and powerful. The kind of connection brands and marketers dream about. How does she do it? I’ll give you an example.

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Want a Bestselling eBook? Make Your Own Luck

3/18/2015

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Taking Stock of Your Social Efforts

3/17/2015

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by Geoff Gillette

Many businesses are good about gauging their success or failure when it comes to things of a monetary nature. Each financial quarter, there’s an overview of revenues and expenditures and whether the yearly budgeting is going according to plan. 

It allows companies that are doing well to maximize profitability and those who are having issues to course-correct while there is still time. 

But how many of you periodically take stock of your outreach, and how do you do that? 

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3 Things to Try on Social This Quarter

3/17/2015

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by Lily Bradic
Winter’s coming to an end, which means it’s time for a spring clean. If your enthusiasm for scrubbing the bathroom has worn off already, here are three much more exciting things you could be doing — and none of them involve bleach:


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Personalization Equals Marketing Power for Brands

3/17/2015

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