by Olivia Collins
Holiday sales are appealing to people of all ages, especially teens. However, they don't necessarily have to be the traditional holidays like Christmas that most people automatically think of. Any holiday can bring a company lots of business if they advertise using the right techniques at the right times.
by Geoff Gillette
With so many people living their lives through the lens of social media, it is no surprise that on occasion you will run across a post that seems to be a clear cry for help.
For some, it creates an opportunity to open a dialogue, for others it creates a conundrum. Perhaps they don’t know how to answer that cry, or don’t know how to approach the person, for fear that they are overreacting.
So what can be done and how does one try to help when confronted with such an issue?
by Lily Bradic
Happy Manatee Appreciation Day, everyone! Yes, it’s a real thing — as much as anything online is a real thing, anyway. Fun holidays are excuses to celebrate the things we enjoy, and for social media marketers, they’re a valuable resource for reviving dull campaigns.
by Will Viharo
When deciding the best time to release your eBook, you may consider various holidays as offering optimal opportunities, especially if the bulk of your plot happens to take place during a particular shopping season.
But books don’t always share the same marketing magic as movies, so unless you’re adapting Easter Parade, A Christmas Story or even Friday the 13th – and why would you? – you may want to rethink this festive strategy…
by Kim Niemi
Whether you’re a fan of the pop/country star or not, you have to give the girl props: She’s a marketing mastermind. While fans of COURSE love her for her music – that’s not the end of the story. Swift has a connection to her fans that is genuine and powerful. The kind of connection brands and marketers dream about. How does she do it? I’ll give you an example.
by Lily Bradic
Winter’s coming to an end, which means it’s time for a spring clean. If your enthusiasm for scrubbing the bathroom has worn off already, here are three much more exciting things you could be doing — and none of them involve bleach: