by Lily Bradic
Winter’s coming to an end, which means it’s time for a spring clean. If your enthusiasm for scrubbing the bathroom has worn off already, here are three much more exciting things you could be doing — and none of them involve bleach:
Is Pinterest automatically sharing updates to Twitter while you upload your entire product catalogue as individual pins? Sure, it makes your Twitter feed look busy, but it’s not content that anybody will care about — especially not in those quantities.
Check which apps have permission to post to your timeline — this goes for Facebook, too — and make sure nobody’s cluttering up your audience’s feeds on your behalf.
Social media makes it very easy to collect strangers — acquaintances from high school, people you meet once and never speak to again, customers who join your mailing list and then delete all of your newsletters…while what you do with the first two is up to you, keeping your mailing list sparkling clean is essential.
Having a high bounce rate or being frequently labelled as spam can get your domain blacklisted by ISPs, meaning your messages will stop being delivered to those email servers. In order to prevent this from happening, you need to make sure that everyone on your mailing list a) agreed to be on it, b) is still using that email account and c) is still happy to be receiving your emails.
While you’re ditching subscribers that have no value, it’s also a good idea to unfollow inactive Twitter accounts. This can make your brand seem more popular, and it’s not like you’re going to hurt anyone’s feelings.
Hang some pictures
If Facebook still had walls, I’d be running with a terrible metaphor right now. The point, though, is that using more images makes your social profile a much brighter place.
Just as a family photo on your desk or a beautiful piece of artwork on the wall can really make your home feel more alive, introducing images to your social campaigns can make your audience feel a lot more positive about your brand. And what better time to start taking photos than spring, when there are flowers, blue skies (if you’re lucky) and baby animals around?
Whether you use stock images, or use your iPhone camera and an Instagram filter, you can harness the season’s feel-good feeling with photos. Most importantly, have fun with it. Just leave the drunk St Patrick’s Day selfies to the college students.
Readers: have any social tips for spring? Let us know in the comments!