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How to Increase the Efficiency of Your Email Marketing Strategies?

11/30/2017

by Kelly Wilson, Guest Contributor

Marketing via emails has been widespread for years, and even today it remains an active channel for digital marketing if done correctly. Emails should feel like a direct conversation with individual audience members, but it must also serve to scale. You must ensure that your strategies are updated so that your email marketing continues to remain relevant. Although you write emails carefully, specify the subject and send them with a sense of relief.

7 Ways Your Project Can Thrive With Big Data Analysis

11/28/2017

by Alycia Gordan,Guest Contirbutor

Today, businesses can collect data at each point of the customer's shopping journey.

To some, it may seem bizarre that businesses collect information like what time their customers wake up, what their breakfast preferences are or where they went for the holidays - but all this data, if used correctly, presents some amazing opportunities for businesses.

Virtual Staffing Benefits Both Employers & Employees

11/28/2017

by Nile Dame Daño, Guest Contributor

Virtual staffing has been increasingly in demand and continuously becoming a trend as the concept of flexible workforce has gained its limelight in the flourishing outsourcing business. Philippines, the growing home of Business Process Outsourcing (BPO) industry, is an ideal option for virtual staffing for practical reasons. Staff are willing to negotiate business operating hours in preference with their working time zones; And second, gap in communication is less to be focused on since English is used as the second language.

Author of the Week: Linda L. Richards

11/28/2017

by Will Viharo

As host and organizer of Noir at the Bar Seattle - the Emerald City branch of a loosely affiliated, national live reading series - I am proud and honored to meet and mingle with a wide variety of authors working in several genres, not just locally, but from all over the continental literary map.

One such boast is Canadian native Linda L. Richards, a master of both fiction and non-fiction, and a true class act to boot.

Essential Career Smartphone Apps

11/27/2017

by Betsy Randall, Guest Contributor

A lot of students believe that their college is a very difficult and demanding period. They often say:” I can’t wait to finish my studies and to finally be free!” However, ones the college is over, they realize that things are not that simple. During their studies, there are rules that they have to follow in order to be successful - they know precisely when they have lectures or exams, what they need to learn, etc…

What Is It About Prescriptive Analysis That is Driving The World Crazy?

11/24/2017

by Sujain Thomas, Guest Contributor

It has been years since the introduction of big data and big data analytics. Many do not know about prescriptive analytics. Seriously guys! What on earth is prescriptive analytics and why is there such a hubbub around it?

White Hat Techniques to Enhance Your Website Search Performances Considerably

11/22/2017

by Derek Iwasiuk, Guest Contributor

When it comes to marketing and business practice, there are various types of methodology that you can use. There are white hat techniques and black hat techniques for SEO management and digital marketing. As a digital marketer of principle, it is important that you abide by the various rules associated with the marketing methods.

Author of the Week: David James Keaton

11/21/2017

by Will Viharo

There are so many phenomenally talented writers working today that, speaking as an author, it really makes you want to just quit the field altogether, since your contributions seem downright extraneous.

David James Keaton is one of those authors that writes such stellar, entertaining, often laugh-out-loud prose that you question your own worth as a wordsmith.

I like him, anyway. It’s impossible not to. That’s one thing I hate about him. He’s so damned nice, too.

5 Ways To Grow Your Small Business With Free Marketing Tools

11/20/2017

by Mícheál Brennan, Guest Contributor

Starting, growing, and maintaining a small business is no easy task. Not only do you have to come up with an incredible product and USP to sell to your customers, but you also need to find a way to market yourself effectively on a tiny budget.

Trust and Loyalty With Customers: Use Words

11/17/2017

Promoting yourself correctly, whether it be online or through print advertising, is a challenge that every business faces. You want to build trust and loyalty with potential new customers while retaining your existing ones and avoiding clichéd language.