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WEB 101: What is Ask.fm?

1/31/2014

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by Lily Bradic
You may have already heard of Ask.fm — it made several headlines last year, and not in a good way. The site's best known for its role in online bullying and related teen suicides.
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The Art of Creating Super Expectations

1/30/2014

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by Kim Niemi

Whether you’re a football fan or not, you can’t argue that the Superbowl provides an opportunity for commercial marketing that is unrivaled. Year after year companies pay millions of dollars for coveted Superbowl slots, rising to the occasion and trying to top themselves with a better commercial than last year’s, and millions of non-football fans tune in TO WATCH COMMERCIALS. Why? Expectations.

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What's Your Tagline? (And Why You Need One)

1/29/2014

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by Kim Niemi

Remember in the mid- 90s – when the Internet was really exploding – how everyone who was anyone suddenly had their URL in their print and TV ads? And how if they DIDN’T you thought they were clearly behind the times and not worth the shopping trip? (Young whippersnappers, ask your parents about this.)

For a little while it was forgivable, but rapidly the question “How do they not have a website?” became a precursor to clicking on the first business that offered the same product and DID have a website.  

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These Hacks Will Make You Lose Sleep 

1/27/2014

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by Lily Bradic

Until late last month, Naoki Hiroshima was the owner of coveted Twitter handle @N — an account he’d been offered $50,000 for in the past. Hiroshima was used to people attempting to take control of his account, but until January 20th, nobody had succeeded.

Hiroshima was the victim of a seemingly elaborate hack that, once explained by the perpetrator, turned out to be incredibly simple. And, according to the hacker, this is a pretty common trick.

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WEB 101: What is Tumblr?

1/24/2014

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by Lily Bradic
As part of our initiative to inform and educate new users as well as old, for the next several weeks we'll be running a new series called "Web 101" which will provide a basic overview of top (and niche) social networking platforms, their uses, and users. 

Like any social network, the concept of Tumblr can be difficult to grasp if you’re not part of its user base. It’s easy enough to figure out what it does, but understanding why it’s so popular can be a bit more difficult.
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You Can Be Spamming Contacts And Not Know It

1/23/2014

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by Mary C. Long

One of my gmail accounts that I hardly use started sending "business opportunity" emails yesterday (with a different 'reply to' address) and some of them got kicked back as spam. If they hadn't been kicked back though, I never would've known this was happening.

It's annoying and it could have tricked folks who thought the note was from me (if it had been written properly, which it wasn't.)

But many spam emails ARE convincing - and this same thing can happen to you. And beyond your contacts falling for it, which many could, there's a LOT more at stake - and there's a pretty simple way to protect yourself.
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Don’t be a hoax host - verify before you post!

1/17/2014

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by Lily Bradic

When a post goes viral, many people make the mistake of assuming the story is true — because, seriously, who would make up a flavor-changing fruit called a moon melon? And, if the post is so popular, someone must have verified it, right?

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'YOUR BETTER THEN THIS' - OR YOU NEED TO BE

1/16/2014

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by Kim Niemi

The frenzied pace of the Digital Age has opened the door to an increasing number of grammatical slips and typos in Web content, not to mention the constant bad examples perpetuated by netspeak.  With the attention spans of technology-addicted consumers shifting every few seconds, content needs are voluminous and deadlines are swift.

But as speedy as the ever-changing headlines are the judgments made by the audience this nonstop flow of content targets. With all the competition already in the mix, do you want to lose a client because you forgot to spell-check?  

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Is Your Twitter in Need of a New Fitness Regime?

1/10/2014

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If your social media presence got a bit out of shape over the holidays, it might be time for a Twitter health kick. The good news? This is a regime that doesn’t involve celery and giant exercise balls. Here’s how to achieve an envy-inspiring Twitter presence for 2014:

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Helping Your New Business Face The New Year

1/3/2014

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For most people, January is a month of optimism and motivation — well, the first half is, at least. Keeping that sense of positivity can be difficult, especially when your new business is competing with the big sales and big campaigns of its larger, more established competitors. 

But don’t panic — there’s a way through this. Here’s how not to be intimidated, outshone by, or pushed aside by the bigger fish in the pond.


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