by Lily Bradic | DIGITAL MEDIA GHOST | DIGITAL MARKETING
When a post goes viral, many people make the mistake of assuming the story is true — because, seriously, who would make up a flavor-changing fruit called a moon melon? And, if the post is so popular, someone must have verified it, right?
Wrong. In fact, it’s probably been debunked already — but the story of an awesome blue watermelon straight out of Charlie and the Chocolate Factory is much more interesting than the truth: a Photoshop job. And things go viral because they’re interesting, not because they’re true.
Next time you see a fascinating, crazy story (like the giant squid with radioactive gigantism), this is what you need to do:
You always want to verify before sharing a story. Even if you’re only using your personal account, it’s still a good habit to get into.
Perpetuating false information is bad for business, and makes you look gullible — or stupid. And that definitely isn’t the impression you want to give your customers. They want to know they can trust you. Sharing fake stories makes you look careless at best.
Everybody makes mistakes, and hoaxes nowadays can be very convincing. You’d be forgiven for believing most of them — but never share if you’re not sure!