It’s easy to dismiss internet memes as a waste of time. New ones pop up all the time, only to disappear back where they came from within a month or two.
When it comes to image-based social media, most businesses opt for Pinterest over Instagram. Now, we’re not saying there’s anything wrong with Pinterest, but we do think you should be giving Instagram a chance.
So your business is humming along and you wisely enlist the aid of a marketing expert to bring you to the next level. However, with the landscape evolving so quickly, not all marketing advice is sound. Here’s one of our favorite bits of bad advice and a better option for expanding your online presence.
We’ve already established the importance of word of mouth when it comes to attracting business, and over the past few weeks we’ve covered Google+ local business reviews and the importance of a Foursquare presence. This week, we’ll be looking at Yelp, and why it’s essential for any local business to be active there.
For the past two weeks we’ve been breaking down the three most important areas of focus for your Twitter strategy. Having covered follows and hashtags, we’re finishing up our series this week with a little info on retweets.
If you think the social networking site Foursquare is only of use to restaurants and fast food outlets, think again. People check in at gyms, churches, grocery stores and gas stations (no, we don’t know why, either). You might even find people have already been checking in at your business, and you only need to claim ownership.
Even if you didn’t know what they were called, you’ve seen ‘em. They’re on Facebook. They’re on your TV screen. In days past our elders called them the “number sign” or the “pound symbol.” When placed in front of a word or phrase, hashtags on Twitter enable everyone to categorize their tweets by topic. When a topic is popular enough, it will “trend” on Twitter, and that’s the Holy Grail, baby.