by Lily Bradic | DIGITAL MEDIA GHOST | DIGITAL MARKETING
It’s easy to dismiss internet memes as a waste of time. New ones pop up all the time, only to disappear back where they came from within a month or two.
But that doesn’t mean they’re without purpose. All it means is that you need to stay on-trend. A Gangnam Style video would have worked at the time, but post one now, and you’ll be doing more harm to your reputation than good.
Using memes is like exchanging cultural currency; you’re joining a global conversation when you create one. You’re transmitting your message through more than just the words you use.
And that’s precisely why it’s important to get memes right.
If you heard a stranger humming your favorite song, you’d probably imagine a little bit of a connection with them.
But, if they had the lyrics totally wrong, you might get annoyed, even though it’s irrational.
Memes are a bit like that.
Need to know the basics? Try browsing Know Your Meme. If you’ve got the essentials down, Reddit is one of the best places to look for up-and-coming memes.
When you come to create a meme of your own, your best bet is to use one of the old favorites (take “X all the Y”, or “Success Kid” or “First World Problems” for example) or jump on a current meme trend, such as the Miley Cyrus “Wrecking Ball” parody.
Try Meme Generator for an easy template tool, and you can get a good idea of what's trending by browsing their recently-created memes.