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The 5 Main Reasons That Companies Use Content Marketing To Draw Leads

6/28/2019

by Ellie Richards, Guest Contributor

Content marketing is something that has the ability to revolutionise the success of a company. Companies now understand that it is important to build a bank of relevant content behind their brand but why? The phrase ‘content is king’ has been used for years, but why is content marketing now the norm for companies both on and offline?

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What Artificial Intelligence Actually Is

6/28/2019

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by Ram Tavva, Guest Contributor

What is Artificial Intelligence?

Artificial Intelligence is the branch of science which seems to make machines perform as if they are thinking for themselves. It helps a machine to perform tasks now, which could be performed only by humans earlier, and which requires the ability to reason, learn, and solve. Driverless vehicle is an example. Artificial Intelligence enables the vehicle to learn about its surroundings and to make appropriate decisions to reach the destination safely without any human intervention.

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Tips to Point Out the Negative Elements in your SEO Strategy

6/26/2019

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by Ashish Roy, Guest Contributor

Search engine optimization will not operate at a vacuum. It needs lots of moving parts running in the perfect circumstance to generate a cohesive, more effective strategy and plan that gets results for the company.

By audience, to the consumer, to final conversions, search engine optimization involves implementing the best moving parts in the right context and in the correct sequence to acquire conversions, clients, and sales for the business.

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Social Media Marketing Lessons From Valerie Jennings

6/26/2019

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by Edwin Deponte, Guest Contributor

Nowadays, social media marketing is one of the best techniques or strategies to incorporate in your business if you want a higher profit. Modern technology is within everyone’s reach, just one tap on the screen and you’re directed to hundreds and thousands of search results, social media profiles, websites, and so much more. It’s impossible not to adapt to these constant innovations.

However, let’s face it, not everyone can actually keep up.

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10 Tools to Create Stunning Digital Marketing Content

6/25/2019

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by Emma Robertson, Gust Contributor

Digital marketing is all about using modern digital technology. If you want to create high-quality, share-worthy content, you should utilize advanced tools, apps, and services.

Whether you design visual content for social media or write an article for your blog, don’t hesitate to take advantage of new IT solutions.

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Home Office Essentials for Writers: Unleash your Creativity and Maximize Productivity

6/25/2019

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by Alexis Walker, Guest Contributor

This is definitely a golden age of writing, seeing as how, nowadays, it’s possible for one to become a self-publishing author by investing literally zero dollars to achieve it. With platforms like Kindle Direct Publishing, you can write, format and upload your works up for sale and live off of these profits. Due to the fact that your investment is literally non-existent, the ROI will always be predominantly positive. That is unless you’re paying for custom-made covers and marketing, especially when it comes to social media advertising.

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6 Business Takeaways from a Car Salesperson

6/24/2019

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Sales is not a career for the faint of heart. Not only is it an extremely competitive field — strategies for a successful pitch can also vary dramatically from client to client and industry to industry.

For example, convincing the buying committee of a Fortune 500 to invest in your business solution takes time, planning, and preparation; it’s a sale that will not happen overnight. However, a jeweler selling a diamond ring to a love-struck bachelor is merely reading the buyer to find the right price range, and will likely close the sale that day. Two very situations, but both require a degree of persuasion and finesse.

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Level up your SEO Career: Where to start?

6/24/2019

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by Rilind Elezaj, Guest Contributor

If you are planning on starting a career in SEO, then you have chosen a great career path. This career is thriving now more than ever because of the rise of online marketing: Every e-commerce website wants to rank high on Google and other search engines. So if you feel like you have the right skills, then, by all means, enter the SEO business ASAP.

To succeed in this field, however, you will need more than skills.

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Instagram Tips for Small Businesses

6/21/2019

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by Kristen Smith, Guest Contributor

If you are operating a small business and looking for the right method to reach the target audience, then there are many options available. Well, all the methods are not the same, so you should find the effective one by doing proper research. Some people prefer to use social media marketing because it is one of the easiest methods to reach thousands of people in a short time. When it comes to the different social media apps or websites, then the name of Instagram can't be ignored. With the use of Instagram, people can easily get amazing benefits for their small businesses.

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Opioids: A Cautionary Marketing Tale

6/21/2019

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by Dan Matthews, Guest Contributor

Every industry requires marketing to sell their products and be successful — even the pharmaceutical industry. However, when it comes to prescription opioids, the consequences of inaccurate or exaggerated marketing ploys are severe. In general, marketing is often inflated to convey to businesses or consumers the need for a company’s products; but when it comes to the pharmaceutical industry and people’s medications, an accurate assessment of medication may be more important.

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