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DIGITAL MEDIA GHOST

Author of the Week: S.A. Cosby

7/31/2018

PHOTO: S.A. COSBY

by Will Viharo

Some writers are nakedly self-reflective in their fiction (cough, yours truly, cough), while others leave their personal lives out of their work altogether, focusing on the task of unadulterated entertainment.

Yet others, like S.A. Cosby - not that there is anybody really like S.A. Cosby - manage to in infuse their imagination with elements of the reality around them, which gives what is otherwise a literary piece of refined pulp some subliminal socially conscious heft, too.

Blogger Outreach 101: The Benefits It Can Bring To Your Website

7/30/2018

Blogger outreach can be a new concept to a lot of marketers, but veterans who've tried this and made this work can attest to its potential for your website. Before you get that budget released and your team looking for partners, it might perhaps be important to make it abundantly clear just what the benefits are that blogger outreach can give to your website. This at least helps you get a good understanding of how you can fit blogger outreach with the rest of your company strategies.

3 Reasons Your Innovation Ideas Keep Failing

7/27/2018

by Mary C Long

Innovation is big business, and has fast become a daily operational concern for all forward-thinking brands. But not everyone has figured out how to move ideas forward efficiently – or at all. Here’s why.

Author of the Week: George Cotronis

7/24/2018

ILLUSTRATIONS: GEORGE COTRONIS

by Will Viharo

They say the best way to get to know an artist is through his or her work. Well, I say that, anyway. Exhibit A: multi-talented illustrator/designer/author/editor/publisher George Cotronis. His Facebook posts reveal a smartly cynical personal voice, but his compelling work speaks for itself.

The GIF Trend Is So Hot Right Now

7/23/2018

Image Credit: Marvel

by Mary C Long

When it comes to marketing trends, you’re either right there with them as they happen, or you’re left trying to sort out ways to coast a bit on their fumes. Right now, there’s a trend that’s just gearing up and seems to have staying power: GIFs. And it’s a trend that’s so hot right now even Hansel would stop and take note.

Why Every Entrepreneur Needs A Personal Website

7/19/2018

by Sabrina Clark, Guest Contributor

Being an entrepreneur is tough and time consuming. When you first start out, all the responsibilities of your business fall on you. R&D, marketing, business development, partnerships, human resources, accounting - pick a thing, you’ve probably done it at some point when it comes to growing your business.

All of these immediate needs make it easy to prioritize your growing company over everything else. But by getting tunnel vision and focusing only on your company’s website at the expense of your own, you’re missing out on a huge opportunity.

The 3 Most Relevant Metrics for Your Facebook Ad Campaign

7/18/2018

by Rae Steinbach, Guest Contributor

Facebook is already the best place for the vast majority of businesses to increase their revenue and outreach. Even better, it’s constantly growing with 35% YoY growth in ad revenue in 2017. That means competition is stronger than ever, and Facebook Ads is a worthwhile investment that can help you stand out from other businesses.

Author of the Week: James W. Ziskin

7/17/2018

PHOTO: JAMES ZISKIN

by Will Viharo

Some writers draw upon their own life experiences for their material, embellished by wild imagination. That’s what I always do, anyway.

But successful authors like James W. Ziskin know how to create a unique human being that breathes on the page, so vividly brought to life that you’d swear you were reading an autobiography.

Nothing could be further from the truth, and yet the power of his literary voice is exactly what makes his fiction so authentic.

Make Money Marketing Review On Amazon: Is It Worth The Hype?

7/16/2018

by Kristen Pearson, Guest Contributor

Unless you’ve been living in a cave for the past years, you’d know what Amazon is and what it does. It’s been considered as one of the largest online selling platforms. In Amazon, you can buy almost anything that you need – books, shoes, video games, jewelry and even fashion items – while saving you time from going to an actual physical store. Amazon also offers unique services for all of their customers across the globe. Aside from having the largest selection of items, Amazon also has an affiliate marketing program which allows people like you to make money online. Because of its convenience, more and more people are using this service as a means to earn. And because they’re actually bringing the name of Amazon while doing business, things can come off a little easier for them.

When Does Your Company Need PR Work?

7/14/2018

By Ben Allen, Guest Contributor

Public relations is a form of marketing that helps improve how the public and target markets view a company or specific person. This can be done by working with a company’s “image,” mitigating damages from a bad decision or incident, helping make connections with local communities, and participating in non-profit causes or charities.