Search the site...

DIGITAL MEDIA GHOST
  • Publication
  • Services
    • Ghostwriting
    • Content Marketing
    • Digital Strategy
  • About
  • Publication
  • Services
    • Ghostwriting
    • Content Marketing
    • Digital Strategy
  • About

The GIF Trend Is So Hot Right Now

7/23/2018

0 Comments

 
Picture
Image Credit: Marvel
by Mary C Long

​When it comes to marketing trends, you’re either right there with them as they happen, or you’re left trying to sort out ways to coast a bit on their fumes. Right now, there’s a trend that’s just gearing up and seems to have staying power: GIFs. And it’s a trend that’s so hot right now even Hansel would stop and take note.





The GIF trend is has staying power.


The GIF Game 
If you haven’t been paying attention to what people are sharing online, you’ve likely missed the GIFs. They’ve taken over Facebook, with brands asking questions and requesting answers in GIF format. And audiences everywhere are eating this up. Here are some examples, showing how mind-numbingly easy it is: 

"What did your weekend look like? Answer with a GIF."

"How do you feel about this new product? Answer in GIFs!"

"Where would you like to go this summer? Show it with GIFs."

"What’s your biggest struggle? Reply with only GIFs."

And guess what? Endless engagement. Social media users are all about showing how witty they are, particularly as most things are so serious these days. Lightening the mood seems to be very much appreciated.

Making GIFs Work for You 
But it’s not all fun and GIFs. You need to think this marketing strategy through, just like anything else. And here are some tips to keep in mind:

Plan ahead. Plan out your week, or even month, as you would an editorial calendar for blog posts. And be sure to followup each GIF post with something super relevant to your audience, as you’ll have their attention and will be more likely to show up in their newsfeed (algorithmically, that is. As the more folks interact with a page, the more they show it to.) 

Don’t assume anything. Some GIFs just aren’t appropriate, so really think through how you’re wording your request and who will see it. While it may be 1,000% hilarious to ask for viewers’ “most embarrassing moment,” you don’t want to turn that into one of yours if it takes a provocative turn and you’re selling kids’ clothing. Asking for “Your most embarrassing kid moment” makes all the difference. You should never assume they’ll keep things appropriate or have any sense of boundaries that aren’t clearly defined.

Proceed with caution. You can’t ask a GIF question every day or it will get old and stop working for you, and you want to milk this “GIF game” for all it’s worth. Help keep it fresh by spacing out your GIF activity, even when it’s going remarkably well — and it will. Have it in mind from the start to stop and reevaluate your efforts as you go, particularly if you find yourself straying from your plan and posting GIF Game questions more often that you had planned. When you do that, you’re in the danger zone and need to realize you’ll hit a wall soon and the GIFs will stop working.

Don’t become dependent. As with all trendy things, the popularity of “answering with a GIF” will eventually end. It has to. So don’t place all of your awareness eggs in that very large basket and be sure to still direct efforts toward other methods, like blogging, sharing thought leadership and relevant quotes or branded imagery to keep who you are beyond the witty whatevers at the top of your segments’ minds.

Have you tried this tactic already? Do you love/hate it like the rest of us?
​
This post originally appeared @ MediaPost.
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

      Sign up for the Latest Ghostwriting insight here!

      By clicking on the Submit button below, you consent that your inquiry, including your personal data, will be transferred to Digital Media Ghost.
    Subscribe
    Picture
    Picture
    Picture
    Picture
    Picture

    RSS Feed

    Categories

    All
    Agency Spotlight
    Business
    Digital Marketing
    Ghost In A Flash
    Ghostwriting
    Media Relations
    Privacy Concerns
    Privacy-concerns
    Social Sabotage
    Technology
    Writer Spotlight
    Writing

    Advertising Disclaimer

    Archives

    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    May 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012

Find your domain and create your site at Weebly.com!
Digital Media Strategy
Content Marketing
Law Firm Marketing
Search Engine Optimization
Social Media Marketing
eBooks
Writing
Becoming a Ghostwriter
Blogging
Content Marketing
Ghostwriting Services
Guest Post Guidelines
Media Relations
Online Crisis Management
Personal Brand
Public Relations
Reputation Management
About
Our Team
Our Results
Testimonials
Contact Us
Locations:
New Orleans, LA
Nashville, TN

DMG University
Privacy Policy | Terms & Conditions | Cookie Policy
Digital Media Ghost  @2020