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Updated Guide to Facebook Ad Placements

7/13/2018

Facebook's reach is indeed undeniable. Aside from their huge number of daily users, the platform is also affiliated with several other platforms-further increasing its reach. A great example is Instagram, the popular photo and video sharing platform which is owned by Facebook. Instagram boasts an equally impressive user base of hundreds of millions. The above mentioned are all stellar reasons to place ads on Facebook, but that’s not all there is.

How a Class in Digital Marketing Can Help Grow Your Blog

7/12/2018

by Cassie Phillips, Guest Contributor

As a blogger, you can use your blog as a form of passive income, and if it becomes successful enough, it could turn into your main source of income. However, to do this you need to put some effort into marketing your blog and gaining followers. To successfully achieve this, you will need to develop critical skills to adapt to the dynamic changes in the online world and to make the most of internet trends. Digital marketing is an essential tool to enhance traction to your blog. Here are benefits of taking a class in digital marketing to boost your blog’s revenue and growth.

How Brand Awareness Increases ROI

7/11/2018

by Raul Harman, Guest Contributor

Branding works for business. That’s a fact.

Ask anyone to name you a soda and they will immediately think of Coca-Cola or Pepsi. Ask them to tell you how they generally call cotton swabs, and chances are you’ll hear Q-Tips roll off their tongue. By the way, another successful brand, in case you didn’t know.

For a brand strategy to work and be synonymous with a product or service, it needs to have strong brand awareness. This requires a lot of effort from marketers and funding for their work.

Author of the Week: Renee Patrick

7/10/2018

PHOTO: VINCE AND ROSEMARIE KEENAN

by Will Viharo

The secret to any successful creative collaboration is chemistry. Same goes for friendship, marriage, and sports.

Vince and Rosemarie Keenan, together known to the literary world at large as bestselling mystery author Renee Patrick, are a team in all senses of the word.

But as usual, more sinister secrets lurk beneath this deceptively tranquil surface…

Winning with a Strong Intrapreneurial Base

7/9/2018

by Mary C Long

Encouraging employees to act in the best interest of your company goes well beyond doing their jobs – or it should if you plan to be around in ten years. The strongest, most successful companies create a culture of intrapreneurship – so they’re always moving forward.

5 Ways To Increase User Engagement On Your Website

7/4/2018

by Anastasiia Khlystova, Guest Contributor

Engaged user is a happy user, and a happy user means a happy product owner. So finding a way to make your users engaged should be your top priority when building an online business.

But let’s start with the two essential questions - just WHO exactly you should be trying to engage and WHEN you should be doing that.

Four Ways to Use Vlog for Digital Marketing Services in The USA

7/3/2018

by Steve Harry, Guest Contributor

Traditional marketing ways have changed in the modern digital mediums such as social media and websites. Digital marketing world uses many techniques like content marketing, SEO, SEM and more to reach new potential customers every day. Hence, digital marketing services in the USA have also adapted to the modern means and facilitate businesses with better marketing strategies to generate valuable revenue.

Author of the Week: Bethany Maines

7/3/2018

PHOTO: BETHANY MAINES

by Will Viharo

Brains and beauty are an unbeatable combination because brains are beautiful. When applied to Tacoma author Bethany Maines, a Jill-of-All-Trades when it comes to literature and life in general, it’s an unbeatable dynamic.

Add in the fact she can probably kick her butt, and you’ve got yourself one formidable force of artistic nature…

Innovation Challenges Every New Company Faces

7/2/2018

Mary C Long

All companies face challenges around innovation, but new companies are particularly prone to difficulties in this area. Here are some common innovation challenges new companies face and how to solve them.