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Author of the Week: RD Cervo

10/31/2017

by Will Viharo

Happy Halloween! And if that spooky seasonal salutation fills you with ghoulish glee, have I got the right author for you!

Meet RD Cervo. He writes what could be described as extreme horror noir, but with such a distinctive voice, and with such a special agenda, that it's hard to describe. That's exactly the appeal. Trust me.

This is a treat. Not a trick...

10 Simple Steps To Follow Before Starting An SMO Campaign

10/30/2017

by Udit Khanna, Guest Contributor

Social media is free media that everyone wants to use according to his/her convenience. Individuals use it for networking and businesses need it for promotion. While individual users are free to determine their ethics and goals, businesses need taking care while making social media marketing campaigns.

For a business, SMO is a way to get connected to targeted users by highlighting their presence but most businesses do it in wrong way. They become too technical in their approach and overlook the human angle.

The Best Social Media Business Marketing Trends We Have Seen in 2017

10/30/2017

by Kelly Wilson, Guest Contributor

Social media for business is one of the crucial aspects of marketing, which many of the marketers still lack in expertise. In case of brand establishment and consumer engagement, social media is expected to do a lot more things in the forthcoming years, but right knowledge and balanced approach are necessary to reap the best results out of it.

How to Win the Trust of Your Customers

10/26/2017

By Ben Allen, Guest Contributor

How people do business has changed. Prior to the internet, people did a majority of their shopping physically. They could look the person they were buying from in the eye and determine if they could trust them.

How to Acquire High Business Prospects Through Digital Signage Marketing

10/26/2017

by Karen Anthony, Guest Contributor

Outdoor media is slowly increasing its demand in the market. Business companies are always striving to find new opportunities to attract target audience more effectively. The latest addition to this is the digital signage. Digital signage has practically changed the face of the signage industry forever. There are tons of signage companies which bring innovative ideas to the table.

Instagram Secrets You Should Use to Boost SEO

10/25/2017

by Harris Scott, Guest Contributor

Thanks to the advancements in the technology of smartphones and mobile devices, Instagram has become a popular social network that is gaining more popularity by the day. As a matter of fact, when it comes to online marketing, this network is not only used by companies that have photo-driven initiatives but by everyone. All you need to do is to let your creativity run wild and focus on promoting your brand while at the same time focusing on search engine optimization.

The Super Bowl Cometh. Help Your Brand Win By Ignoring It

10/24/2017

by Mary C Long

There are no fewer than 1,500 posts circulating online around the best marketing campaigns to create to capture your share of the Super Bowl frenzy that is now upon us. This is not one of those posts.

While every other brand is sitting there, devoting thousands in marketing spend (likely more) eagerly watching the game as it happens to be ready to pounce on that million-dollar Oreo moment (remember that? They tweeted “you can still dunk in the dark” during Super Bowl XLVII's infamous blackout and won the internet?) — well instead of doing that, you can do something different. You should. Here’s why — and it will be followed by what:

Author of the Week: Jessica McHugh

10/24/2017

by Will Viharo

For most authors (and just regular folks), the best thing about social media is networking, and not just exhaustive self-promotion; it’s the personal connections between fellow professionals that are otherwise total strangers. The bond is artistic in nature, but often feels stronger than more organically intimate ties.

Speaking of “organically intimate,” say hello to Jessica McHugh, someone I’ve never met, since I’m only familiar with her fiction, but with whom I share common inspirations and interests.

This is the fun part of the lonely literary lifestyle.

The Changes with Amazon Associates—What You Need to Know

10/23/2017

by Tom Buckland, Guest Contributor

Since 1996, the Amazon Associates program has been an ever-evolving yet constant fixture in the lives of many affiliate writers and bloggers. While 11 years may not seem like much time, it’s actually quite impressive for a program of its type in the digital era. It takes stamina, creativity, and consistent positive results to keep a program of such magnitude and renown alive in the affiliate writing world. But as the market continues to evolve, Amazon regularly makes changes in their affiliate programs’ policies to stay abreast of trends and still remain profitable. And this year—2017—happened to be a big year for changes. If you’re a member of the Amazon Associate program, considering becoming an affiliate, or just looking to stay one step ahead in the industry.

Author of the Week: Andrew Hilbert

10/17/2017

by Will Viharo

Many writers write strange fiction, even if they’re not necessarily that strange in person. As far as the reader knows, anyway.

Meet Andrew Hilbert. He writes the type of stuff I love to read, meaning dark, twisted, and hilarious. In fact, one of his books, the literary grindhouse-pulp classic Death Thing, is a favorite of mine. It was originally published by a defunct press that also reissued some of my books. But that’s a long, strange, and sad story, and it’s buried in the past, where it belongs.

This is what’s happening with my busy former press mate now, and it's all good...