How to Acquire High Business Prospects Through Digital Signage Marketing

by Karen Anthony, Guest Contributor

​Outdoor media is slowly increasing its demand in the market. Business companies are always striving to find new opportunities to attract target audience more effectively. The latest addition to this is the digital signage. Digital signage has practically changed the face of the signage industry forever. There are tons of signage companies which bring innovative ideas to the table. 

This world has seen a massive increase in the demand for digital signage in the past few years.

​With so many companies trying to get their customer's; attention, every company works to come up with something new to the table each time. The topmost fields which use digital signage at current times are namely, retail industry, the entertainment industry, transportation, banking and corporate sector. However, even the government sector has started availing this form of advertisement and thus slowly, and this has become a valuable medium for marketing and promotion purposes.

What is signage and how does it work?
Now every business and industry requires a different approach and type of signage. Digital signage covers different areas like hardware displays, LCD or LED media players, and Projectors. Now, these can be used at multiple places known as touchpoints, such as shopping malls, buses, and airports. Naturally, LED and LCDs have high demands since they consume less energy than other conventional alternatives.

Different types of companies offering signage services
There are 4 types of signage companies that you need to know of to compare their services and find a solution for your signage purposes. They are,

1. Digital signage companies
2. Companies that deal in audiovisual signage
3. Traditional hardware companies for digital signage and
4. Hybrid digital signage.

These mainly cover all of the services that the digital signage companies have to offer within the signage space.

Digital signage solutions
Companies that cover digital signage software area, they develop software which can then manage and deliver the product projecting them on the digital signage canvas. Digital signage software helps in maintaining the contents and the way they are to be processed and displayed. Now there are companies which will only offer help regarding software support and for the rest of the assistance regarding hardware, will contact companies which are tied in partnership with them. These companies are wholly just software based companies. So, if you have the hardware requirements already fulfilled and are just looking for software customized for your solutions, you might want to contact these companies as they will be perfect for your purpose.

Audiovisual ventures
Audiovisual signage covers a lot of different and new areas. Nowadays, a lot of the digital signage is done through digital signage firms which are just digital signage companies. Their services include video conferencing, telecommunication, and handling web-seminars for various corporate clients. These signage companies will set complete networks up which are suitable for your corporate environment with cable and wire installation.

Hardware in the field of digital signage
Unlike the digital software companies, some companies provide both software and hardware together as a package service. Both the components are part of their digital signage services. These companies have many different models that could work for you.  For example:

• There are Hybrid models that some of these companies use as their revenue model. In a hybrid model, the revenue depends on the mode that their customer decides to choose. Their services focus more on the marketing and advertising of the brand. Alongside, they also provide complete software and hardware support and audiovisual display at a low price. However, the customer does not have full ownership over the whole screen set up, and the companies get incentives from the ads. Some of them also work on shared revenues, and they claim a percentage of the whole revenue collected from the customers. There is a third option where they install the entire thing at your place and will earn revenue by showing ads on your displays. However, in this case, it is your responsibility to make arrangements for the company’s display.
  

Digital signage for beginners
Digital signage operates based on various applications, and some of them work on communications internally, namely banks, and stock exchange. Others work in communications. Several digital signage facilities such as kiosks, digital menu boards, and billboards are valuable components in the field of digital marketing.  Some companies have limited displays like tokens in hospitals and the snack display on movie theatre. However, there are a significant number of ways in which businesses can use their digital signage prospects that is more effective in the long run. Nowadays, these companies are coming up with their own innovative ideas on how to bring solutions to the table that are unique.

Digital signage in modern times has two best solutions. They are respectively cloud digital signage and ad engines. In case of cloud digital signage, firms provide free service, and this gives the customer the ability to manage their own digital signage the way they see fit. Ad engines, however, are paid services, and they use geo location services and can be placed at various screens situated in these locations. Customers can choose to have a timely subscription to these services as well.

Edge cutting competition
This field is of cut throat competition. Like any marketing and advertisement industry, digital signage is also facing a lot of competition nowadays. Unless the companies come up with something innovative each time, they will lose on a valuable customer. Frequent breakthroughs in digital signage production often provide customers better services at low cost. Other than that, the expense of the digital display has also significantly decreased over the years. Internal customers can avail digital signage as well-meaning, company employees can use it. It is primarily a technology based product used for companies of various sectors to spread their message clearly across to the potential customers. This very factor makes it an essential medium for all industries alike.

Author bio

​Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.