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How to Use Twitter’s Double Character Limit to Boost More Engagement for your Brand

12/28/2017

by Alexe Chasanov, Guest Contributor

We’ve heard the news: Twitter has doubled the character limit to 280 from 140. Twitter folks have been using this feature for a while now, but more than just having more space to tweet about one’s day, this update opened a door of opportunity for digital marketing. Marketing on Twitter will never be the same.

How to Throw the Most Enjoyable Employee Holiday Party Ever

12/27/2017

by Michael, Zhou, Guest Contributor

It is not customary but a necessity on the part of companies to throw holiday parties for their employees. Since employees are arguably the most strategic assets for businesses, they therefore deserve to be appreciated and given opportunity to relax and celebrate.

Author of the Week: Jochem Vandersteen

12/26/2017

by Will Viharo

Social circles often exist in a bubble, especially online. For instance, a casual scan of my daily feed might make one think that the private eye is still one of the most popular types of characters in fiction.

The reality is, most popular contemporary mysteries eschew the hardboiled icon popularized by Dashiell Hammett and Raymond Chandler, modernizing tired tropes and traditions to suit our rapidly changing times.

Dutch author Jochem Vandersteen offers a unique take on detective fiction, because his voice itself is special.

Keaton Jones: How a little boy's tearful plea has become a PR disaster

12/26/2017

by Jamar Muhammad, Guest Contributor

If you spend any time at all on the internet, then no doubt you have come across the name of Keaton Jones. Keaton is an 11 year old from Tennessee whose mother uploaded an emotional video of him asking, "Why do they bully?"

According to Keaton's mother, Kimberly Jones, she recorded the video because her son was afraid to go to lunch, because of his recent run-ins with bullies.

How is cloud technology proving to be a game changer for all companies?

12/22/2017

by Sujain Thomas, Guest Contributor

Cloud technology is steadily on the rise. Many companies are steadily becoming a part of this expansive growth. Do you think you are missing out? Well, there are high chances that your business is already riding the growth, you just have not noticed yet. Here are a few instances that show that cloud has already infiltrated your office.

Is Automation the Future of PPC?

12/22/2017

by Josh Williams, Guest Contributor

Advancements in artificial intelligence have brought new possibilities to the world of PPC marketing.

And it’s not surprising.

Businesses are always looking for ways to outsource as many repetitive tasks as possible, and Google is introducing new ways to automate parts of their advertising tools to make that job easier.

Smart Tech for Marketing 101: A Guide to Voice Recognition

12/21/2017

by Beth Kotz, Guest Contributor

Voice recognition technology is already a major player in the world of online searches, and it’s poised to play a much larger role in the years ahead. To stay ahead of the curve, savvy digital marketers need to consider the implications of voice searches in their campaigns and site designs.

The Future of SEO Is Simpler Than You Think

12/20/2017

by Amit Raj, Guest Contributor

How quickly times change, and this applies to SEO as well.With the Google Panda and Penguin update, traditional SEO methods quickly became outdated. Black Hat SEO had a certain appeal because the results were quick. But now, if you want to rank high in search engines, you have to abide by Google's rules.

Author of the Week: Scott AdLerberg

12/19/2017

by Will Viharo

There are a lot of downsides to social media. There are also many drawbacks to being a writer.

But the upside of both is networking with fellow, like-minded folks that share your passions, your sources of inspiration, and similar career goals.

I count myself very fortunate to be in the company of my spiritual brother Scott Adlerberg, whom I’ve never met in person, maybe never will, but I feel like I know him better than I know many people within my physical social circles.

Perhaps after reading this enlightening and engaging exchange, you will, too.

In-house or Agency Social Media Management: Pros and Cons

12/18/2017

by John Cammidge, Guest Contributor

In-house or outsourced? It really is the age-old dilemma that applies to a whole range of business functions. But while some decisions are quite easy to make, for example, outsourcing the accounting function, at least in the early days, makes a lot of sense, some choices are not quite so straightforward.