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LinkedIn Publishing Platform Offers Early Access

5/30/2014

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by Mary C. Long

Want to be a thought leader in your area of expertise, but unsure of where to start sharing those pearls of wisdom? LinkedIn is where you should be looking, my friend. Here's why and how you can apply for early access:


​So I was invited to publish there almost two months ago, but who has time? So I missed the boat on the "first" thingy, but that's okay.

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Web 201: Facebook's 'Other' Folder

5/30/2014

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by Lily Bradic
Welcome to Web 201, everyone! In this series, we’ll be talking about the lesser-known features of the networks we covered in Web 101. To start, we’ll be covering the “Other” folder on Facebook. In order to prepare you for the hidden horrors of your own “Other” folder, I’ll be sharing what’s lurking in mine.

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Finding Work When Your Work’s a Secret

5/29/2014

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What's Your Social IQ?

5/28/2014

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by Christina Yeager

Think you know all you need to know about using your favorite social platforms, like Facebook and Twitter? Or do you struggle with remembering what hashtags are, what "follow" means, and how to remember when you "like" things? Do you know the correct etiquettes and avenues within social media? Our quiz will reveal all!


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Preventing #SocialSpin: Social Media Policies

5/27/2014

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by Lily Bradic

Last week in #SocialSpin, we looked at the various reasons why your conversation or campaign might spin out of control. This week’s post will be the first in our “Preventative Measures” sub-series, and we’ll be talking about the importance of implementing a social media policy for your business.

​What is a social media policy?


A social media policy is a document designed to ensure that all your employees are on the same page when it comes to posting on social media. If everybody knows what the rules are when it comes to discussing work, controversial opinions and client information (and they know that you know they know what the rules are), they’re less likely to break them. Some people might not know the dangers of posting carelessly. Others will know the dangers, but will just hope they won’t get caught. A social media policy puts a stop to all this.

Why do I need one?

Remember last week’s section on social sabotage? If you or your employees say anything regrettable online, your entire business could suffer. Unfortunately, it’s easier to go viral with something you shouldn’t have posted than it is with a carefully designed campaign. People love scandal, and the Internet isn’t very forgiving.

Where can I find one?

We have one right here you can use. We’ll even help you customize it, if that’s what you need!

Next week in #SocialSpin, we’ll be covering hashtag hijacking, and how to prevent it. Have any suggestions, questions or comments in the mean time? Post them below, or let us know on Twitter, using the hashtag #SocialSpin!

Image by Vision Creation


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Sharing isn't always caring

5/26/2014

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by Kim Niemi

As we wrap up the long weekend of barbecues and brewskies, it’s a good time for a quick refresher on the dangers of social sabotage, and how to avoid them. It comes down to remembering three things.

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What Is Ghostwriting? Web Articles

5/22/2014

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by Kim Niemi

There are a variety of ways to earn money as a ghostwriter online (and off). Our breakdown of them continues this week with a look at Web articles.

​You know that many businesses employ ghostwriters
 to be the voice of their company (or top execs) via their blogs, but many businesses also use ghostwriters to write pieces to call attention to other publications on their website, or to help create or solidify their standing as a thought leader in their industry.

What makes these articles different from blogs? 

  • They’re usually longer – anywhere from 700 to 1000 words, whereas the typical blog post is only 300
  • They’re often more formal in tone, as they are meant to reach a broader audience than just those already following the company blog
  • They may require more research as they are often more fact-based than opinion-based

This type of work allows you to showcase a different set of skills than writing ghost tweets, for example. You won’t be able to claim credit in the traditional sense, but you may be able to negotiate portfolio excerpts into your contract for the sake of getting additional work.

Ghostwriting articles is a very particular skill that many busy CEOs are more than happy to pay for, but you have to know how to find them (which we'll cover next time) and be prepared for the weirdness of seeing your work bylined by someone else. Once you get past that, you’ll be on your way to a solid career as a ghostwriter.

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#SocialSpin: How does it happen?

5/21/2014

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by Lily Bradic
Last week, we explained the basics of #SocialSpin. This week, we’ll be looking at what causes it to happen, and how social sabotage, failure to plan, or simply bad luck can cause your online campaign to spin out of control. So, let’s get started:

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Are you an Oversharer?

5/20/2014

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by Christina Yeager

Do you have a bad habit of sharing too much online or are you reluctant to chat about personal happenings?

This quiz will tell you where you fall in the TMI (too much info) scale, if you're brave enough to take it!
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Spotlight on Social Sabotage – Hooters Owl Eats Crow

5/19/2014

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Owl image from Feans
by Kim Niemi

What's the one thing you don't want to do if you find your company has committed an act of social sabotage? Lie about it. 

Why? Someone will catch you and post about it. Like us.

Bad owl. Bad!

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