DIGITAL MEDIA GHOST
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About
Search

Spotlight on Social Sabotage – Hooters Owl Eats Crow

5/19/2014

0 Comments

 
Owl image from Feans
by Kim Niemi

What's the one thing you don't want to do if you find your company has committed an act of social sabotage? Lie about it. 

Why? Someone will catch you and post about it. Like us.

Bad owl. Bad!



​On Saturday, Jezebel called attention to Hooter's Facebook post of an inappropriate image showing "a young woman laughing in pink hot pants. She has a blanket stuck to her shorts that, if you squint real hard and imagine for a few minutes, looks like it could pass for a vagina. The caption below the photo reads "Exhibit A: Proof she was asking for it, your honor." 

Whoa. Here's the photo:
Picture
How did it end up on the Hooters Facebook page? 

Obviously somebody put it there. 

Hooters initially tweeted that the page had been “compromised,” following up with a statement on their website claiming the page had been hacked.
Picture
But nobody is really buying it. Here are just a few of the comments their tweet generated: 
Picture
Picture
But what else were they supposed to do? Say, as one commenter put it, “Our intern is an idiot”? 

Yes. If that’s the truth, then yes. Not in exactly those words, but certainly it’s fine to say that someone messed up big time and has been fired, rather than concoct a cover story that isn’t plausible anyway. The odds of a major company like Hooters having their page hacked are slim. It’s more likely that whoever was running the page has a sick sense of humor, and thought it would be funny to post it. 

The ensemble the girl in the photo is wearing is pretty much a Hooters uniform in different colors, which is another reason the post seems intentional. The problem, as it always is, is that the intentions of the person in charge of posting didn’t match up with the intentions of the company at large. 

Hooters does get points for quickly addressing the issue and apologizing, but the hack story seem a little too convenient. If they are that vulnerable to hackers, they need to get to work – or more social sabotage moments could be in their future. If it was a case of bad judgment by a social media intern or other, I imagine they’ll be much more selective in the future. Either way, they had to learn the hard way.

Want to avoid a similar hard lesson? Contact us for a social sabotage audit, so we can help you avoid social sabotage before it happens. 
​
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Picture
    Become a Ghostwriter!
    Picture
    Contribute to DMG
    Picture
    BECOME A GUEST CONTRIBUTOR
    Picture
    PROMOTE YOUR BUSINESS BY GUEST POSTING
    Picture
    ARE YOU A GHOSTWRITER? WE WANT TO KNOW!
    Picture
    DO YOU HAVE A GHOSTWRITING BUSINESS?

    RSS Feed

    Categories

    All
    Agency Spotlight
    Business
    Digital Marketing
    Ghost In A Flash
    Ghostwriting
    Media Relations
    Privacy Concerns
    Social Sabotage
    Technology
    Writer Spotlight
    Writing

    Advertising Disclaimer

    Archives

    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    May 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012

Find your domain and create your site at Weebly.com!
Digital Media Strategy
Content Marketing
Law Firm Marketing
Search Engine Optimization
Social Media Marketing
eBooks
Writing
Becoming a Ghostwriter
Blogging
Content Marketing
Ghostwriting Services
Guest Post Guidelines
Media Relations
Online Crisis Management
Personal Brand
Public Relations
Reputation Management
About
Our Team
Our Results
Testimonials
Contact Us
Locations:
New Orleans, LA
Nashville, TN

DMG University
Privacy Policy | Terms & Conditions | Cookie Policy
Digital Media Ghost  @2020
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About