DIGITAL MEDIA GHOST
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About
Search

Twitter Gives Bird to Third-party Analytics Apps

8/29/2014

0 Comments

 
by Lily Bradic
This week, Twitter opened its Analytics dashboard to all users. The dashboard, previously only available to Twitter Ads users, allows anyone with a Twitter account that isn’t banned, protected, or under two weeks old to access their account’s statistics. 


​For brands and individuals that can’t (or don’t) pay for third-party Twitter analytics tools like Twitalyzer, TweetReach and Followerwonk, this is good news — but we can’t imagine the people behind the apps in question are very happy. Twitter Analytics offers pretty much everything third-party analytics tools do, including:

  • Number of impressions per Tweet
  • Engagement rate over time
  • Number of favorites, retweets and replies
  • Graph showing number of followers
  • Follower breakdown by interest, location, age, and gender

Read More
0 Comments

Are Vine's Endless Updates Enough To Best Instagram?

8/28/2014

0 Comments

 
by Mary C. Long

It seems as if there is no end in sight to the competition between two popular video-sharing social media platforms — and their parents. Instagram (Facebook’s adorable toddler) and Vine (Twitter’s unruly teenager) have been neck and neck with updating their platforms and adding new features constantly. 

You can read about Instagram’s latest and greatest, futuristically named Hyperlapse, here, but let’s see how Vine measures up.

Read More
0 Comments

Terrorists Hijacking Hashtags - Why You Should Care

8/28/2014

0 Comments

 
by Geoff Gillette

Early in the morning on August 24 thousands of people in northern California were wakened by a 6.0 earthquake which struck American Canyon, very near Napa, CA. The quake, the largest NorCal quake in 25 years, sent people scrambling to their computers, tablets and phones to get up-to-the-minute updates via social media. 

For the most part it was a textbook example of how well social media can function in an emergency situation.

California's Office of Emergency Services (CAL OES), Napa officials and others quickly began pumping out information on power outages, water main breaks and early damage estimates. All under easy-to-search hashtags #napaquake and #napaearthquake.

Unfortunately, it also fell prey to a growing phenomenon: hashtag hijacking.
Many agencies that commonly allow Twitter feeds to run unfettered, allowing the near instantaneous dissemination of information, were handcuffed when a Pro-ISIS group began posting pictures of coffins with American Flags and other threats against America, all under the Napa Earthquake hashtag. 

Social media coordinators were forced to monitor posts and tweets coming out on Facebook and Twitter in order to filter out the hate-filled screeds. 

The above post referred to missing journalist Steven Sotloff. The terrorist social media campaign features the hashtag #StevensHeadinObamasHands, however as a means of spreading their message across as many media platforms as possible they have co-opted the various Napa earthquake handles, as well as teen YouTuber Ricky Dillon's #askricky hashtag. 

Read More
0 Comments

4 Ways To Fast Forward Your Marketing With Hyperlapse

8/27/2014

0 Comments

 
by Lily Bradic

​Instagram’s new video app Hyperlapse allows you to create smooth, professional time-lapse videos using nothing but your iPhone. While you can create time-lapse videos like this one using Vine, Hyperlapse is the first of its kind to feature in-built stabilization for seamless transition between frames — and it’s already being used by big brands. Here’s how you could be using it, too:

Read More
0 Comments

Facebook's Satire Tag Sucks Out Brains

8/27/2014

0 Comments

 
by Mary C. Long

In the latest sign that the movie “Idiocracy” was a work of prophetic genius, the big-brains behind Facebook are testing out new [Satire] tags, so that unsuspecting ideologues the world over will stop sharing fake news articles as the real thing. Because we’re all too stupid to know the difference and because we obviously care less that Facebook is sucking out our brains.

Read More
0 Comments

It's a Great Time to Be CMO! - But CIO? Not So Much

8/26/2014

0 Comments

 
by: Mary C. Long & Kim Niemi

In case you haven’t noticed, there’s a shift taking place – one that not only requires CMOs and CIOs to work together in new ways, but one that may leave the CIO feeling a bit . . . threatened.

In the past, the chief information officer was responsible for anything that fell under the umbrella of technology, and the chief marketing officer dealt with all things “message.”  Both execs would manage teams of their own, most often in typical silo fashion, where never the twain shall meet.

But thanks to the Internet, digital and mobile, technology is no longer separate from marketing – they’re moving closer together all the time, due to the need for personalized advertising and the big data that informs it all. Brands can no longer afford to segregate their top experts in these fields and expect to compete. CIOs that partner with CMOs will do best for their brands – and those that don’t, may be struggling to reinvent themselves.

Read More
0 Comments

Ron Palillo Dies Again and Other Gossip Making You Look Stupid

8/25/2014

0 Comments

 
by Kim Niemi

There’s a vicious scourge spreading across the land, robbing its victims of common sense, and the ability to reason logically and think independently. It transmits from person to person, sometimes instantaneously, without prejudice. And everyone should be very afraid.

Read More
0 Comments

How To Share Clickbait Responsibly

8/22/2014

0 Comments

 
by Lily Bradic
Ever come across an article online that makes you mad? An article with a controversial title designed to provoke outrage (and get millions of clicks, and consequently a lot of ad revenue?)

Read More
0 Comments

Free Guide Destroys Facebook Marketing Fears

8/22/2014

0 Comments

 
Picture
by Mary C. Long

Facebook marketing can be pretty intimidating to sort out, particularly when you don't have all day to do it! As a result, most people give up shortly after they start - much like they do with blogging.

Assuming you have the right resource though, Facebook marketing has never been simpler. This eBook is that resource. It leaves nothing out, from creating and managing your page, to advertising and understanding Insights - you'll find everything you need to know - and then some.

Read More
0 Comments

Ghostwrite the Person Your Client Aspires To Be

8/21/2014

0 Comments

 
Picture
by Kristin van Vloten, Writer, Editor, Ghostwriter, Producer at Salvo Communications

W.D. Wetherell defines admiration as an emotion that ”expands our sense of possibility.” As a ghostwriter, I know that allowing my client to tap into this emotion is the most powerful service I can provide. 

If you can help a client to speak like the person that she aspires to be, then that experience of self-confidence and expanded possibility will make you an indispensable part of her entrepreneurial and personal development. Here's how.


Read More
0 Comments
<<Previous
    Picture
    Become a Ghostwriter!
    Picture
    Contribute to DMG
    Picture
    BECOME A GUEST CONTRIBUTOR
    Picture
    PROMOTE YOUR BUSINESS BY GUEST POSTING
    Picture
    ARE YOU A GHOSTWRITER? WE WANT TO KNOW!
    Picture
    DO YOU HAVE A GHOSTWRITING BUSINESS?

    RSS Feed

    Categories

    All
    Agency Spotlight
    Business
    Digital Marketing
    Ghost In A Flash
    Ghostwriting
    Media Relations
    Privacy Concerns
    Social Sabotage
    Technology
    Writer Spotlight
    Writing

    Advertising Disclaimer

    Archives

    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    May 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012

Find your domain and create your site at Weebly.com!
Digital Media Strategy
Content Marketing
Law Firm Marketing
Search Engine Optimization
Social Media Marketing
eBooks
Writing
Becoming a Ghostwriter
Blogging
Content Marketing
Ghostwriting Services
Guest Post Guidelines
Media Relations
Online Crisis Management
Personal Brand
Public Relations
Reputation Management
About
Our Team
Our Results
Testimonials
Contact Us
Locations:
New Orleans, LA
Nashville, TN

DMG University
Privacy Policy | Terms & Conditions | Cookie Policy
Digital Media Ghost  @2020
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About