Blog

The Art Of Repeating Yourself

8/20/2014

It’s beneficial to repost things on social media. Guy Kawasaki has been saying it for a while. But, when you’re constantly warned of the dangers of spamming your audience with things they didn’t like the first time round, the prospect of re-distributing your content can seem pretty daunting. You don’t want to get it wrong — there are consequences, and the marketing pros won't let you forget it.

The Real Reason To Hate Facebook Messenger

8/20/2014

by Mary C. Long

For every person who has ever posted that really unfortunate picture of drawing genitalia on the sleeping drunk guy at the college kegger or posted some really awful poetry to their inamorata after a bad break-up thinking they were going to win them back … now there’s a brand new way to humiliate yourself: Voice Messaging on Facebook.

Motivation Mania: The New Way To Get Facebook Likes

8/18/2014

by Mary C. Long

The Facebook marketing free ride is over (in case you haven’t heard), and brands are scrambling to find a free way to interact with potential clients. So what is the new currency for Facebook likes?

When thinking of an insurance company, a college or a temp agency, most people don’t look to be inspired. And yet, on Facebook, that is what many companies are doing to reach their customers and continue to thrive as the social media giant continues to evolve.

Does it work? Will it continue to? Yes and not for long.

Sharing Vines Is Easier But May Be Too Little Too Late

8/18/2014

by Mary C. Long

Ever since Instagram came out with the ability to share videos in an OBVIOUS attempt to sabotage and bring down Vine, there has been a battle between the two social media platforms. Vine looked pretty promising for a while there, and Twitter was even losing users to Vine. Even now - every day Vine gains new users and the number of people using and sharing videos continues to rapidly increase.

But Vine currently has just over 40 million users compared to the 200 million on Instagram. That comes as no surprise seeing how Instagram videos can be up to 15 seconds compared to the short 6 second videos on Vine, and Instagram allows users to share photo and video (and very simply), something that Vine does not.

The Best Way to Get a Ton of Followers Online

8/18/2014

by Kim Niemi

Everyone wants to stand out on the Internet, but not everyone does. Those who do have managed to figure out a secret that even the best social media marketers can’t deny.

And I’m going to share it with you.

Great White Lies Are Bad For Business

8/15/2014

Once again, Discovery Channel is in hot water for twisting information for Shark Week shows. And this time, Discovery is not just damaging its own reputation — it’s making scientists look bad, too.

Celebrity Deaths Bring Out Best & Worst In People

8/14/2014

by Kim Niemi

While it may seem that some celebs will live forever, the reality is that – while their work may live on in legacy – they are no more immune to mortality than the rest of us. We’re all going to die, but some of us go sooner than others, and when that happens we struggle to make sense of it.

Or we become vicious little trolls adding insult to injury by tormenting survivors of the deceased. Am I talking about you?

Is Snapchat About to Become Relevant?

8/13/2014

Fashion publication InStyle has announced plans to reveal their highly anticipated September cover using the social messaging app, Snapchat.

Googling Your Business Is Meaningless

8/13/2014

by Mary C. Long

If you're trying to figure out how your site is doing online, the LEAST effective way to do so would have to be Googling your own business. And anyone telling you to do so as a benchmark is either wildly uninformed or shady. Or both.

Why?

The results are meaningless.

WHY?!

Because YOUR Google results are specific to YOU - and this is apparently something people are either forgetting or aren't telling you. Let's review:

Stop Posting These 5 Things On Social Media

8/12/2014

by Mary C. Long

Have you ever wondered what you should or shouldn’t say online if you made it to the big leagues one day? Being a leader means you have an important image to maintain, of course! So you should know by now that once something goes live on the Internet there is no getting it back – and every attempt to delete it helps it grow and haunt you forever more.

Actually – that applies to everyone. So even if you aren’t a CEO, this list of 5 things to never post on Facebook might be something to pay attention to: