This post discusses a couple of tips you should use when using Instagram for SEO purposes.
Conduct keyword research on hashtags
Although Instagram is not a search engine, it has a search tool. The search tool has many filters and the most popular one is the hashtag. This is why when using this social network for your online marketing needs you have to focus on the keywords you can use with hashtags. The best thing about the hashtags is that unlike keywords, you can add as many hashtags as you want. You can even list your hashtags at the end of the post. Although you can use as many hashtags as you want, you must never overuse them. For some ideas, check the top hashtags that are trending. This will give you ideas on the best hashtags you should be using.
Another way to attract more people to your content and promote sharing is to hold contests for prizes. This is a strategy that has been used by both small and large companies across the globe. When it comes to Instagram, you have to be true to the social network. People love it because of the images and hashtags. To get more followers for Instagram, you will need to focus more on the images and the hashtags. This will increase engagement. The important point you should remember, however, is that the contests will cost money. Set a good budget and don’t be a miser.
Partner with a charity or nonprofit
Customers always love supporting businesses that give back to the community. This is irrespective of whether they are helping directly or not. Giving some of your profits away will help you build your following on Instagram. A larger following will definitely give your brand more reach and you will end up with more business. Having more followers also means that you have more links. At the end of it all, you will notice an SEO boost.
Make use of the business tools on Instagram for advertising
Instagram is best used for connecting with audiences through relevant photos, stories, using the right filters and getting images to the right people. For a business, you need to make use of paid advertising. There are many features that have been created for Instagram. Knowing how your posts are doing will help you make the changes that are needed to boost results.
Instagram is often underutilized in social media marketing. The aforementioned points will help you make better use of it and achieve better results in search engine optimization.