10 Simple Steps To Follow Before Starting An SMO Campaign

by ​Udit Khanna, Guest Contributor

​Social media is free media that everyone wants to use according to his/her convenience. Individuals use it for networking and businesses need it for promotion. While individual users are free to determine their ethics and goals, businesses need taking care while making social media marketing campaigns.

For a business, SMO is a way to get connected to targeted users by highlighting their presence but most businesses do it in wrong way. They become too technical in their approach and overlook the human angle.

Here’s a checklist of 10 things every business need doing before starting its social media campaigns.

#1 Look like a human
Social media advertising has a comforting feeling that is it can confirm that your advertisement is seen. You should be ready to talk to anyone that seems interested in your offer. In other words, you should encourage social media users to comment on your ad.

#2 Have a strategy
If you think that making a strategy means planning posts and comments then you are looking only at one side of the coin. The objective should be to connect your brand with customers. Take to social media only when you have something to tell or you should bring something special to offer to your social media visitors.

#3 Take care of social SEO
Every social media has its search engine that its users use to search information. You should use keywords related to your business or topic so that your profile comes in search when people search information on business you are doing.

#4 Support campaigns with landing pages
In social media, you can only share information regarding your business but for more info, you need taking your visitors to your website, where they can get comprehensive information about your business.

#5 Involve influencers
Find influencers that can strengthen your marketing campaign. Involve well known persons from your business to say some good words in your favor. Make a list of influencers that you can involve in your marketing campaigns before starting a campaign.

#6 Follow promotional rules of social media
Social media networking sites has rules for business promotion. Take these sites as platforms where you can publish your content. Social sites have their rules for displaying ads and you must follow these rules to publish your content.

#7 Support your social media campaigns
Relying totally on social media for advertisement would be limiting your reach. You should support your campaigns with low cost social media ads. Also you can try email marketing to expand reach of your social media campaigns.

#8 Follow your social media campaigns
Check response of your campaigns to determine their success. You will find posts, comments, tweets and likes and shares in response. Your job should be to reply to each response to build long term relationship with new clients.

#9 Use relevant tools
It will be better, if you could see all your social media posts and comments on a dashboard. Luckily there are tools that could help in tracking and monitoring social media campaigns.

#10 Be clear in your approach
Adopt a straightforward approach while making social media posts. Be clear in what you want to say but keep the language simple and legible. Also give your clients reasons to comment on your posts.  
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Author Bio

Udit Khanna is a Digital marketing professional at Expert Training Institute, an expert in Digital Marketing , Search Engine Optimization, Pay Per Click, Social Media etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance). For more background information on him, please view his profile on G+ .