by Lily Bradic
When it comes to image-based social media, most businesses opt for Pinterest over Instagram. Now, we’re not saying there’s anything wrong with Pinterest, but we do think you should be giving Instagram a chance. Here’s why.
Instagram is better for sharing
Posted to Facebook or Twitter, an Instagram picture is instantly recognised as just that: a picture. On Facebook, your fans don’t even have to click anything. On Twitter, they know they’ll get an image — not a link to an entire pinboard they’ll need to navigate. Point is, an Instagram photo requires no effort to check out.
Instagram’s better for mobile
This goes without saying, considering Instagram is, at heart, a smartphone app. Users can share, comment and favorite your posts on-the-go, and with so many of your fans browsing from mobile devices, you’d be crazy not to take advantage of this.
Cable network Bravo recently used Instagram to give hints and teasers as to who the next “Inside the Actors Studio" guest would be, and used Twitter to direct people to these clues. If your Instagram offers something fans can't get elsewhere, they will take an interest.
Instead of posting pictures at random, try starting a campaign and sticking to it. Start a hashtag. Create mystery! If you’re unveiling a new product, take an obscure shot of a strange part of it each day before revealing the entire thing. Instagram filters make these mundane shots look great.
Get people talking (and posing)
Encourage fans to join in and interact — get them to submit pictures, using your hashtag, for a chance to win prizes.
This could work in so many ways, from pictures of fans using your product, to a treasure hunt relating to your brand. Hair stylist? Get fans to post bad-hair-day pictures to win a discount coupon. Bookstore? People posing with what they’re currently reading. The pictures aren’t important — the interaction IS.
Include Instagram in your overall online strategy
This ties in with our first point. Instagram is flexible and versatile, and although it can work on its own, it works best when complementing other platforms. Think of it as another layer in your social media cake (and there are lots of cakes on Instagram).