DIGITAL MEDIA GHOST | DIGITAL MARKETING
If your social media presence got a bit out of shape over the holidays, it might be time for a Twitter health kick. The good news? This is a regime that doesn’t involve celery and giant exercise balls. Here’s how to achieve an envy-inspiring Twitter presence for 2014.
1. Cut back on the self-promotion
Asking for retweets and advertising your products or services is fine in moderation, but if you do it too much, you’re going to lose friends. No more than 30% of your tweets should be devoted to self-promotion.
2. Get moving
If you stay in your own little corner of the internet, your reach is not going to grow. Be active — join conversations with strangers, or with people on the edge of your social circle. Say you’re a photographer, or sell preowned cameras. Search Twitter for people with camera problems. If you can answer their question in under a minute, do so — you’ve got nothing to lose, and you might gain a fan or two.
3. Stick to a schedule
Wasting time on social media is easy. Save time by designing a schedule — put ten minutes aside three times a day, or restrict yourself to one Twitter session in the morning, followed by visits only when you get a notification. If, like me, you have no self-control, download an app that allows you to blacklist certain sites (try SelfControl for Mac, or Freedom for PC).
4. Change your media diet
Take a look at your feed. Are you following anyone distracting? Sure, follow news sites and joke accounts on your personal account, but for business, you want to restrict yourself to customers, relevant bloggers, and people in your field. You should be retweeting and interacting with those in your feed, so if half of them are irrelevant, it’s going to be difficult finding retweetable content.
If you need help, send us a message — we’ll be your personal trainer (and cheerleader)!