Trust and Loyalty With Customers: Use Words

​Promoting yourself correctly, whether it be online or through print advertising, is a challenge that every business faces. You want to build trust and loyalty with potential new customers while retaining your existing ones and avoiding clichéd language.

Build trust and loyalty with with potential new customers.

This is why Adler has asked the men and women behind some of the UK’s best start-ups which words businesses should use to promote themselves, and which they should avoid.