by Kim Niemi
Whether you’re a fan of the pop/country star or not, you have to give the girl props: She’s a marketing mastermind. While fans of COURSE love her for her music – that’s not the end of the story. Swift has a connection to her fans that is genuine and powerful. The kind of connection brands and marketers dream about. How does she do it? I’ll give you an example.
After a wildly successful year (does Swift know any other kind?), the singer/songwriter wanted to give back to the fans who helped make 2014 so awesome. But instead of just sending out a bunch of computer-generated Christmas cards, or something equally generic, Taylor took “Swiftmas” to a new stratosphere.
According to the video she shared (which went viral, shocker) chronicling her efforts and their results, her data collection was affectionately called “’Tay-lurking,’ whereupon every detail of a fan’s likes, job, whereabouts was studied intently… A single Santa emoji would appear on their socials. From one Taylor Swift.” From there, Fedex boxes began arriving at the homes of emoji-marked fans, containing gifts from Swift that were personalized beyond all expectation.
Read the full post on Social Media Today
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