DIGITAL MEDIA GHOST
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About
Search

Taking Stock of Your Social Efforts

3/17/2015

0 Comments

 
by Geoff Gillette

Many businesses are good about gauging their success or failure when it comes to things of a monetary nature. Each financial quarter, there’s an overview of revenues and expenditures and whether the yearly budgeting is going according to plan. 

It allows companies that are doing well to maximize profitability and those who are having issues to course-correct while there is still time. 

But how many of you periodically take stock of your outreach, and how do you do that? 
As the current quarter comes to an end, now is a good time for at least a snapshot view of how your business is doing in terms of outreach, whether it be through paid marketing efforts to social media.

How well are you following your action plan for the year? What kind of engagement are your posts getting? And if you’re paying for social media promotion are you getting any sort of return on the money spent?

You don’t have to spend hundreds or thousands of dollars, nor do you have to use up hours and hours of staff time to gauge areas that are working or not. Here are a few areas to check out when looking under the hood on your outreach efforts:


Where are we in terms of an editorial calendar?  At the beginning of the year, did you map out major events or announcements that would help drive traffic to your site? If so, where are you on that content plan, now that the quarter has ended? Did you hit your goals regarding how many social media or blog posts were called for and did you hit all the social media channels called for in your calendar?

How are you measuring?  Analytics can help give a solid picture of how well your outreach efforts are going. There are some programs on the market that can give you up-to-the-minute data on communications, but they are very pricy and require a lot of knowledge to operate effectively and know what you are looking for. For those who may not be quite as well versed there are other tools out there. 

  • Facebook provides their own analytics tools. Users can track how well a post is doing, what sort of reach it has, measure engagement and can provide a breakdown of organic versus paid reach in a promoted post. 
  • Hootsuite can provide analytics for your other social media channels, but at the free level it is very limited. 
  • For your webpages, Google also provides free analytics tools. Users are instructed in how to embed the necessary code on their pages, and can then run searches on how the page is being viewed. It can be broken down by device, and can provide analysis of click-through and bounce rates. It is a good way to see whether your Web page or blog is serving its purpose and driving traffic to your site. 


What is working?  One of the best things you can do in analyzing the trends on your outreach is look at the numbers and figure out what is working. Was there one particular blog post that caught your customers' eyes? Or a promoted post that created high levels of engagement? When you see those sorts of spikes, you need to look at two things. First off, take a look at the content. Was it actually relevant to your company or simply click-bait? Secondly, for those posts that trend well and are relevant, is it something you can replicate, whether based on style of post or simply a topic that can be repurposed in different ways?

Are you budgeting correctly?  In this context budgeting means both time and money. Is your outreach officer spending an appropriate amount of time maintaining your messaging and branding? Are they putting their efforts into the right areas? And on the money side, if you’re seeing good ROI on promoted posts but not other paid marketing efforts, can you shift your budget allotments around to allow your communications department to maximize on the areas of greatest engagement potential?

These are a lot of questions, for certain. But taking the time periodically to look at how your outreach is working and where it is performing best can mean the difference between seeing stagnant growth in your company or seeing it move to the next level.


IMAGE CREDIT: ALAN DEAN
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Picture
    Become a Ghostwriter!
    Picture
    Contribute to DMG
    Picture
    BECOME A GUEST CONTRIBUTOR
    Picture
    PROMOTE YOUR BUSINESS BY GUEST POSTING
    Picture
    ARE YOU A GHOSTWRITER? WE WANT TO KNOW!
    Picture
    DO YOU HAVE A GHOSTWRITING BUSINESS?

    RSS Feed

    Categories

    All
    Agency Spotlight
    Business
    Digital Marketing
    Ghost In A Flash
    Ghostwriting
    Media Relations
    Privacy Concerns
    Social Sabotage
    Technology
    Writer Spotlight
    Writing

    Advertising Disclaimer

    Archives

    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    May 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012

Find your domain and create your site at Weebly.com!
Digital Media Strategy
Content Marketing
Law Firm Marketing
Search Engine Optimization
Social Media Marketing
eBooks
Writing
Becoming a Ghostwriter
Blogging
Content Marketing
Ghostwriting Services
Guest Post Guidelines
Media Relations
Online Crisis Management
Personal Brand
Public Relations
Reputation Management
About
Our Team
Our Results
Testimonials
Contact Us
Locations:
New Orleans, LA
Nashville, TN

DMG University
Privacy Policy | Terms & Conditions | Cookie Policy
Digital Media Ghost  @2020
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About