How to Create Valuable Web Content for Driving SEO Performance in 2019 and Beyond

by Sujain Thomas, Guest Contributor

To say that web content has finally come of age in 2019 would not be an overreach. From a tactic that was firmly focused on making the content attractive to search engines, it can come around to be something that is designed and offered to audiences to satisfy their needs. According to the latest concept of SEO, you need to have content that is completely focused on users that will drive traffic, generate leads, achieve conversions and result in better ROIs. Some practical tips on creating content that the audience will find valuable.​

---

---

Use Targeted Keywords to Address the Right Target Audience 
The plain and simple fact is that the right people will never get to see your content unless you optimize it with specific keywords that the audience uses to frame queries. However, to be able to find these terms, you need to understand who exactly is your target audience, what information are they looking for, why do they need the information and what terms they are using to locate the information. By conducting audience research, you will be able to identify the kind of users that will have use for what you are offering. After you have identified the target audience, you need to figure out their demographics, preferences, habits, and psychographics. Find out what your audience will most likely look for and how they frame their search queries so that you can find keywords or phrases that relate to the search intent and your expertise, products, and services. Based on the identified keywords and findings of the research on what the audience wants to find out, you can establish the topics that will be of interest to them.

Emphasize on Readability 
One thing that is common to all content that rank high on Google SERPs is that they are extremely readable. What this means is that when a user clicks to reach the content, they are compelled to stay and read everything that you have to offer. The extra dwell time on the page sends strong signals to Google that users have found the content interesting. You will be able to achieve longer dwell times when the content is very clear and organized. Readable content is content that conveys all that has to be said about a particular topic in a manner that the target audience can understand easily. When people find that the content is not only relevant but also useful and easily understandable, they tend to spend more time on the page and in the process, signal to Google that the content is valuable. According to AdelaideSeo.com, a leading Australian SEO agency, Google recognizes this behavior and boosts the page ranking.

 Create In-Depth Content  
It has become exceedingly clear in 2019 that the days of thin content are finally over. The need of the contemporary user is content that goes deep into the topic and delivers original insights into subjects that interest the user. According to https://www.searchenginejournal.com, Google will continue to recognize and reward sites that deliver in-depth content with its unwavering focus on the quality and depth of content. The best way of creating in-depth content is by writing long-form blog posts that explore subjects from various angles. Word count is no longer an issue, if it ever was so you can happily write 2000 words or even more if it is required to express that you want to. Another effective method is to create ultimate guides using inputs from specialized industry journals, JSTOR, or Google Scholar.

Boost the Page Loading Speed 
Page loading speed is emerging as one of the most important SEO factors especially among mobile users who are trying to access information on the much smaller screens while on the go. Because a fast site translates to a good user experience, which in turn leads to more conversions, boosting page loading speed should be a prime focus of SEO in 2019 and the years to come.

Invest in Engaging Visuals 
It is no secret that people tend to process information offered by images far faster and better than text. High-Quality images, videos, and infographics can boost the attractiveness and presentation of the content so that users will be more inclined to read the content. With the right kind of visuals, you can make the content look more professional, cohesive, and authoritative that translates to longer dwell times and a better appreciation of the content made evident by more sharing and linking, all strong SEO signals for a ranking boost.

Conclusion 
Users in 2019 and the years to come, increasingly become more discerning about the quality of the content. There is added emphasis on the relevance of the content to the target audience, readability, in-depth coverage, as well as presentation to make the content more appealing to the users, which translates into improved SEO performance and boost in the rankings.  

Author bio:

Sujain Thomas is a freelance content writer and blogger who has written articles for several renowned blogs and websites about various uses of social media to engineer more business traffic on business websites.

---