6 Tips To Boost Your Business Through Facebook

by Loretta Brown, Guest Contributor

Back in 2004, Facebook started as a network that aimed to connect college students. Almost decade and a half later, and today Facebook enjoys more than 2 billion monthly active users. It is the largest social media community across the globe.
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Innovative ways to drive growth of a business through Facebook marketing.

Today, when we look at Facebook, it’s not only a social media community but also an essential part of the marketing industry. It has taken the marketing industry by storm and all the credit goes to the millions of active daily and monthly users. The best advantage that Facebook offers to the marketers that it is a cost-free mode of marketing, with an exception of purchasing ads. Below stated are a few innovative ways to drive the growth of your business through Facebook Marketing.

1. Integrate Facebook buttons to a company website
Facebook  has become an increasingly significant medium of communication for businesses and organisations. But the major touch point for the consumer is the company website. As a brand you many have everything on your Facebook page but you run the risk of alienating people who want to consume your Facebook content and it’s important to integrate the Facebook  buttons to a company website.

The visitors of your website can easily connect to Facebook with a click of button. This will enable a brand to maintain contact with the potential prospects.  

2. Be responsive
Facebook is a very useful tool when utilized effectively. What customers want is an immediate solution to their problem or query. The internet and Facebook have given us an open ground to communicate with people without the bar of time and place. Using Facebook to communicate with your prospects and customers, and responding to every question and comment raises by them initiates’ personal interaction.

Brands can attract more customers by creating a personal touch with them on the internet itself.  

3. Creating engaging content
One of the most important rules for creating content on Facebook is to curate content that can convince the audience to take an action. The content should drive the viewer to convert from a lead to customer. The interaction of your followers will depend on how you develop an engaging relationship with them.

Being a brand, you are a content creator. You should not just stick to general statements, opinions and facts, but you should be bold and add some spice to the content and make it some fun.

4. Facebook strategy
No planning is  planning to fail. A pre-planned strategy is essential as you plan a Facebook page for your brand. There are various types of pages on Facebook and as a brand what you need to focus on is making your page unique and stand out from competitors. As a brand. you will have to think, plan and manage your page in a way you can attract your target audience and achieve the desired reaction that you want from your potential customers.

5. Careful usage of hashtags
When a Brand creates a Facebook page, the major intention is to drive more traffic to a website. Hashtags serve as a tool to gain momentum on a page. The usage of hashtags in a post makes it visible when the topic searched. Facebook posts can be used to expand the reach of your post if the topic is trending. Below are a few facts to keep in mind while using a hashtag:

• Avoid using hashtag in all posts.
• Avoid using an unrelated trending hashtag in order to appear in a search result.
• Avoid stuffing your post with numerous hashtags, only one hashtag is needed.

6. Run a contest
An audience enjoys a healthy competition and also tends to show excitement from winning free stuff. This is a way to increase your followers within a short period of time. If a contest is declared open and is promoted correctly, it can act as a gold mine to your company’s Facebook page.

Before declaring a contest open, customize it in a way that it is in accordance to that of your target market. This will increase your interaction for prospects and can also bring  reactions from your followers.

Conclusion
The usage of Facebook for the purpose of marketing is a cost effective way to create awareness regarding a brand and generate business or revenue. As Facebook continues to roll out new features, it becomes easier for a business to get in touch with customers and measure results. Thus, today Facebook is a means to boost your business.

Author Bio:

​Loretta Brown is part of Digital marketing team at GR Imagine  working as a ProBlogger, Inbound marketing in GR Imagine. GR imagine serves in providing web design & development, graphic design and Digital marketing services in India . Follow Gr Imagine at LinkedIn.