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Retargeting: Here’s Why Products Seem to Follow You on Social

3/21/2016

by Mary C Long

Although consumers are increasingly savvy when it comes to shopping and surfing online, it can still be off-putting to see the pair of sneakers you were just checking out on Amazon pop up in your Facebook News Feed moments later. From the retailer’s point of view, however, retargeting is a crucial element for keeping consumers’ attention. And does it actually create a better experience for consumers online? Let’s find out!

Social Success Is More Than Just Luck

3/18/2016

by Karen Fratti

While March may be a lucky month for the Irish, social media pros know that digital success takes more skills than shamrocks to achieve. There are lots of little, everyday things that those at the top just do, almost instinctively.

Are you hitting all the marks to get that social pot o’gold?

What’s In a Meme?

3/17/2016

by Will Viharo

They say a picture is worth a thousand words. But if you add just a few choice words to a compelling picture, you may have a promotional strategy that increases exposure and maybe even sales.

Memes are yet another free way to market your work that can be both clever and cost-effective.

And best of all, it’s a blast!

If “Nobody” Is Reading, Why Is “Everybody” Writing?

3/15/2016

by Will Viharo

It seems like everyone you know is writing and publishing books these days, whether self-published or traditionally.

Turns out many, many people you don’t know are doing the same.

The Trick to Ending Bad Lawyer Jokes

3/15/2016

by Kim Niemi

It's hard to say if lawyers are the last profession to embrace technology to grow their business — but they definitely aren't rushing to join the digital age either. Which is unfortunate — because they, and their clients, could gain a lot if they did.

Here are just a few things we wish more lawyers were doing:

Know Your Enemies: Why It’s A Good Idea To Track Your Competitors on Social Media

3/15/2016

by Kim Niemi

Some researchers say that social media is making us a little narcissistic. It is true that we all – even brands – spend a lot of time counting likes and followers and retweets. But if you really want to connect with social users, create effective marketing strategies, and fill in service gaps you’ve got to know what your audience is saying about your competitors, too.

Monitor – but don’t get trapped in negativity

Rape Victim Named On Twitter

3/14/2016

by Mary C Long

Wales footballer, Ched Evans, age 23, was jailed for five years at Caernarfon Crown Court on Friday after being found guilty of raping a 19-year-old woman, who was ‘too drunk to consent.’ The victim, whose name we will not share, but can be easily found elsewhere online, is now on trial via social media. Is this okay?

The Importance of Reader Reviews

3/10/2016

by Will Viharo

Due to the digital DIY revolution, almost anyone can publish a book these days. But anyone can review a book, too. The two are intertwined in a very significant way that cannot be overestimated in terms of the writer-reader relationship.

If you love to read books and want to show as much support as you can for writers in general, in order to keep the industry of literature alive and well, and encourage your favorite authors to keep writing, despite the dismal odds of success, this blog is for you.

Lessons In Content Marketing From The Presidential Race

3/9/2016

by Ben Allen, Guest Contributor

Everybody is talking about who is going to become the next President of the United States. It’s everywhere in the media, from blogs to cable news, with the focus being on Donald Trump, Bernie Sanders, and Hillary Clinton. One benefit to watching the election closely is to watch the different marketing tactics employed by each candidate.

While typical marketing plans are very subtle and are designed to run for a long period of time, election season is so short that candidates can’t waste any time. Very quickly, they have to plan, execute, analyze and adjust their approaches, which allows us to watch what works and what doesn’t.

5 Strategies For Finding Influencers Online

3/9/2016

by Mary Long

With so many self-professed “gurus” and “experts” online, separating the wheat from the chaff can feel like an overwhelming process. Use the following strategies to find people in the niche you’re looking for and expand your professional connections.

Why? It’s all about who you know online.