Why is it Said that Well-Written Content is the Backbone of a Website?

by Kristy Davis, Guest Contributor

Did you know that digital marketing begins and ends with content? It is rightly said, “Content is the king.” Well-written content can catapult any website to the top of Google and other search engines. If you want your brand to be on the top of the SEO game, you should opt for high-quality content that describes your brand, products, and services.

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Good content can make your website set apart from the masses. Your website content should deliver the right message to pull the attention of your target audience. While writing content for your website, remember that you aren’t just writing it for the search engines, but also the visitors of your site.

Here are some tips and tricks that can help you write the best content for your website:
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Information
Content provides relevant information about your products and services. You should try to educate your users as well as the search engines. Whether you write the content on your own or hire a professional content writer for the job, it is important to understand your target audience and their expectations. Communicate your website’s purpose clearly. The major purpose of your website could be to provide information to users, sell your products or services, or just offer a service.

Once the content is written, try to optimize your Magento website in such a way that search engines understand your intent. When a user visits your e-commerce site for the first time, he/she should clearly understand what services you deliver. Make it easy for the first time visitors to understand what you do and what you offer. Easy navigation can do wonders for your business.

Keywords
Your website content should have the right volume of keywords. Keywords are the terms that users may enter on search engines while searching for specific products and services. For instance, if you run a restaurant in New Jersey, you can choose keywords and key phrases such as “Best Italian restaurant in New Jersey”, “best restaurant New Jersey”, and “top restaurant New Jersey near me.” Choose the right keywords and try to add those in your content naturally. Use relevant keywords that can help the search engines get relevant results. You can seek help from an experienced SEO agency to help you select the best keywords.  

Call to action (CTA)
It can be a great way to provide the right calls to action to your audience. It is just like an invitation to the users so that they can take action. For instance, you want to generate inquiries through a web page. You can use proper CTAs such as “Contact us” that lands up to a contact form where users can fill up the information and send inquiries. Adding proper calls to action can help to increase your Website conversion rate.

Unique and original
It is important to produce original content to get more visitors. Keep adding new content on a regular basis if you want to get good rankings. Avoid copying content from other websites as Google may penalize your site for the same. Add a couple of new pages or blogs to your site as Google loves fresh content. You can also add some content to the existing pages to improve the search engine rankings.

Related - Content or Design, Which Should Come First

Videos and Visual content
Effective content isn’t just about text. It can also have videos, images, and infographics to spread the right message to your audience. You can create custom videos to engage your audiences and improve the conversion rates. In addition, design custom images, interactive diagrams, illustrations, and presentations to explain different types of concepts related to your products and services.

Wrap Up
A website with high quality and well-written content can generate a good amount of business. One can also make use of social media platforms and post engaging content on Facebook, Twitter, LinkedIn, and others to create an effective online presence. Step into the shoes of your target user and write informative and useful content to build your website’s credibility.

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