DIGITAL MEDIA GHOST
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About
Search

Are European countries weary of cryptocurrency?

3/21/2019

0 Comments

 
Picture
Luno is a leading global cryptocurrency company on a mission to upgrade the world to a better financial system. With a team of over 250 and currently has its headquarters in London with regional hubs in Singapore and Cape Town.

With over 2 million customers (wallets) spanning 40 countries, Luno’s products and services make it safe and easy to buy, sell, store and learn about cryptocurrencies like Bitcoin and Ethereum.






Picture
EU Countries behind the pace on crypto
· Price Stability the major concern among over a third (37%) of Europeans
· More than 8 out of 10 (84%) Interest in owning cryptocurrencies still high amongst uncertainty
· Increased involvement from Governments would increase consumer confidence
​06 March 2019, London, UK – New research commissioned by leading global cryptocurrency company Luno has revealed that nearly half (47%) of European countries are still sceptical about the profitability and safety of cryptocurrencies. Whereas nearly 4 in 5 (79%) of those in emerging markets* outside of Europe are more optimistic about the profitability of cryptocurrencies like Bitcoin and Ethereum.

Cryptocurrencies are attracting interest from investors outside of Europe, with more than 8 of 10 (82%) people in emerging markets purchasing crypto solely to invest. This is compared to only 58% of Europeans who have invested in cryptocurrencies to boost their bank balance, and over a quarter (29%) use cryptocurrencies solely to shop online. However, cryptocurrencies are fulfilling their mission to become the future of payments, with 29% of emerging markets and 21% of Europeans having already received cryptocurrencies as a form of payment.
​
Picture

However, Europeans are showing less confidence in the safety of cryptocurrencies compared to emerging markets. In the long term, only a third believe that cryptocurrencies are a safe investment compared to over two-thirds (69%) of those in emerging markets. Although confidence is low in European markets, more than 8 out of 10 (84%) of consumers that don’t own cryptocurrencies are interested in owning crypto in the near future.

Europeans and emerging markets are in agreement over what could influence their opinion on cryptocurrencies, with over a third (37%) of Europeans and nearly half (44%) of emerging markets agreeing that an increase in price stability would have a positive impact on their view of cryptocurrencies. Along with this, 43% of Europeans and 48% of emerging markets would like to see less risk of losing money, and under a third would change their opinion of crypto if Governments took a positive outlook on the cryptosphere.
​
Picture

​The complicity of cryptocurrencies is also a stumbling block for consumers with just under half of Europeans (48%) and emerging markets (49%) stating that using crypto is complicated. Luno is looking to decrease these numbers and help educate consumers on the importance of future crypto use within the financial landscape through a series of exclusive lectures in more than 15 universities across Italy. They have also launched an online help centre, whilst also running monthly educational talks in Amsterdam called Bitcoin Wednesdays.

Christian Zeiler, GM Europe from Luno said: “It’s really interesting to see that even in times of uncertainty in the crypto market, consumers that don’t own any cryptocurrency are looking to get involved in the crypto space. I still think there is a long way to go to get these consumers to buy cryptocurrency but we are leading the way in educating the general public in the benefits of cryptocurrencies and through our educational programmes and talks we hope that we can show the consumers that think cryptocurrencies are complicated that this is not the case and get them more involved in this evolving technology.”
​
For more information on Luno please visit the website www.luno.com, email Roopa@luno.com or press@luno.com
For more information on the university tour please contact Lucy.Toms@staturepr.com and Dave.Clark@staturepr.com.


0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Picture
    Become a Ghostwriter!
    Picture
    Contribute to DMG
    Picture
    BECOME A GUEST CONTRIBUTOR
    Picture
    PROMOTE YOUR BUSINESS BY GUEST POSTING
    Picture
    ARE YOU A GHOSTWRITER? WE WANT TO KNOW!
    Picture
    DO YOU HAVE A GHOSTWRITING BUSINESS?

    RSS Feed

    Categories

    All
    Agency Spotlight
    Business
    Digital Marketing
    Ghost In A Flash
    Ghostwriting
    Media Relations
    Privacy Concerns
    Social Sabotage
    Technology
    Writer Spotlight
    Writing

    Advertising Disclaimer

    Archives

    February 2023
    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    May 2013
    December 2012
    November 2012
    October 2012
    September 2012
    August 2012
    July 2012
    June 2012

Find your domain and create your site at Weebly.com!
Digital Media Strategy
Content Marketing
Law Firm Marketing
Search Engine Optimization
Social Media Marketing
eBooks
Writing
Becoming a Ghostwriter
Blogging
Content Marketing
Ghostwriting Services
Guest Post Guidelines
Media Relations
Online Crisis Management
Personal Brand
Public Relations
Reputation Management
About
Our Team
Our Results
Testimonials
Contact Us
Locations:
New Orleans, LA
Nashville, TN

DMG University
Privacy Policy | Terms & Conditions | Cookie Policy
Digital Media Ghost  @2020
  • Publication
  • #GhostsWriteIt Spotlight
    • Writer Spotlight Submission
  • Services
    • Digital Strategy
      • Content Marketing
      • Law Firm Marketing
      • Social Media Management
    • Ghostwriting
    • Public Relations
      • Social Sabotage & Online Privacy
        • Social Media Policy Template
  • About