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Ultimate Guide for Voice Search Optimization

2/19/2018

by Al Gomez, Guest Contributors

Artificial Intelligence or AI is in the constant spotlight for the past years in marketers and business owners’ conversations. And if there’s AI integration, there is voice assistant usage. You may find that the internet is littered with tips and tutorial about voice search optimization for your site. Especially on your content.

However, why is it such a big fuss for you to get ready for voice search?

Marketing to Younger Generations: Millennials and Beyond!

2/17/2018

By Ben Allen, Guest Contributor

The world is changing quickly. How companies marketed to consumers even 10 years ago is wildly different from how it is today. How younger generations shop and do business requires a much different approach, meaning companies need to adapt.

Millennials are now fully in the workforce and the next generation, Generation Z, are starting to enter the market, or at least starting their higher education. As their buying influence grows, companies that ignore them will see loss of profits.

Chatbots for Customer Support Are The Future of Your Brand

2/16/2018

by Mary C Long

There's no question the direction of retail marketing is centered around creating experiences enhanced by a personalized touch. And believe it or not, chatbots are a key part of that equation.

"Siri? Why do we love you?"

It might sound counterintuitive, but bots often provide a more human experience than today's consumers get with an actual human. It's been a while since anyone could pick up the phone and call any kind of customer service professional directly.

An Ultimate Checklist To Utilize For E-commerce SEO

2/15/2018

by Tom Hardy, Guest Contributor

If you are an eCommerce store owner, ranking higher than your market competitors is must for you. E-commerce is the race where everyone tries to win and sell their products on a large scale. But, what if one don’t know the tricks to get high rank on the major search engines? Because, even after adding most searched words before the queries, one is not able to get his brand or e-commerce products on the first page. This reminds the significance of SEO for E-commerce stores.

The Implications of Validation Ready Software and Its Importance from The FDA Perspective

2/14/2018

by Sujain Thomas, Guest Contributor

Regulated industries like pharmaceuticals, healthcare, and life sciences have to comply with the guidelines of Food and Drugs Administration (FDA) that stipulate the use of appropriate software that meets the regulatory requirements of FDA. Being the leader in Customer Relationship Management software (CRM), Salesforce is an FDA approved software because although it is not validated software, it is validation ready. Anyone who wants to use the Salesforce platform of software for the FDA regulated industries can do it with confidence but have to get the validation done. The platform comes with special features that make it compliant with 21 CFR Part 11, the FDA guidelines that define the regulatory requirements that organizations have to comply when using computers and software for their operations.

What You Need To Know Now About GDPR And Big Data

2/13/2018

by Louise Auty, Guest Contributor

How many businesses dealing with European clients are aware that the new Global Data Protection Regulation coming into effect on May 25th this year will affect how they store and deal with customer information?

Author of the Week: Tom Pitts

2/13/2018

by Will Viharo

There are so many masterful voices in contemporary crime fiction it’s overwhelming. One can only hope that Time and Posterity treat these talents with justice. I’m hopeful, since there was a period where the works of influential writers like Jim Thompson and David Goodis seemed lost forever, only to enjoy several more incarnations vis small presses like Barry Gifford’s Black Lizard.
Tom Pitts is one such modern crime writer, though that designation’s borders have greatly expanded in recent year, gaining more mainstream respect. Like the predecessors sited, Tom's work is about much more than desperate people doing illegal things to survive. It’s about the human condition.

An insight into ghostwriting

2/12/2018

by Scarlett Gibson, Guest Contributor

You love writing to the point where you consider setting up a personal blog. You have emailed few friends and family members of your intention to go into writing. That is interesting by the way. Many at this stage get confused when they hear the word “ghostwriting". So, we are going to do justice to the topic to enlighten you more on the meaning and benefits of ghostwriting.

Can You Keep up With the AI Takeover?

2/9/2018

by Mary C Long

Artificial Intelligence (AI) is no longer a far-off, science fiction concept. In ways most of us already take for granted (Siri, Alexa, etc.), AI is changing the way we live and do business – which means you have some prepping to do.

How can you save your company from total damnation with cyber security?

2/9/2018

by Chris Mercer, Guest Contributor

The more connected companies become to the internet, the more hacks are taking place. Just in 2017 there were some whoppers. Equifax was hacked, which put the personal data of half of America online, Yahoo announced that three billion of their accounts had been hacked and even the NSA – which is supposed to be as secure as they come – had their toolkit exposed.

And those are the big boys. These companies have thousands of people working on their cyber security. So what can a smaller business do? I mean, sure you might not get international headlines but what does that matter if it turns out your entire company has been compromised?