5 Leading B2B Web Design Trends To Rock 2018

by ​Jacob Colleen, Guest Contributor

If you are a business professional, being tech-savvy is the need of the hour. It does not mean that you need to know hard core programming. Plenty of web development companies exist over the web whose primary concern is to perform effective website  designing and development for you.

Your service offerings must be illustrated well in your brand website so that end-users will understand you as a business without any extra effort. In that way, customers can reach you in the easiest way. This is the actual essence of a B2B business; a pretty business website where people love to stay and explore for long. If you have the same, you are half-way done to the success of your brand.

Essential designing tips that you can embed in your B2B design.

But, is it enough to sustain and compete with the rivalries? Having a website and do nothing on it does not take you a long way. A sensible approach is to be active at every point of the hour and follow the recent B2B web design trends that are in demand in the web marketplace.

We will help you by listing few of the essential designing tips that you can embed in your B2B design-

Single-page Websites

These websites assure to present clutterless content on a single scrollable page in order to restrict any navigation challenge. Anchors give a good support to these sites and used like regular links so that users can be redirected to certain sections of your site.

One can also add the transition to connect easily, like elegant page scroll to the section where user has clicked. It seems quite beneficial for micro-interactions as users do not need to wait for a sub-page to load.
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Background Videos

A background video playing behind a message is an interesting trend in B2B website design. It simply adds a visual layer of movement to a static design which emphasizes the message overlaid on it. If you use few of such background videos, it will create a positive user experience.

But on the other hand, too many videos might negatively impact the website’s load time. It is a foe of the SEO value of your website design. The reason is, a website which takes a long time to load can create a poor user experience.

Hamburger Menu

In layman language, this can be the button and three lines that one can notice in the upper-right or upper left-hand corner, majorly on mobile or tablet views of your website. With a single click on it, the main navigation menu of your website will be opened.

The hamburger menu acts well to focus on your messaging and declutter your page. As a result, the transition from desktop to mobile becomes more seamless. 2018 is supposed to experience the hamburger menus in the desktop view as well.

Large Forms

For most of the B2B websites, form submissions are the great ways to generate leads. Therefore, they focus constantly on tweaking landing pages and form styles in order to increase the number of conversions. A heavy rise can be seen in the demand of contact pages, enquiry forms and client login screens to “full screen”.

The main reason is that it avoids redirection of the user to another page. Moreover, there is no additional content to distract the user and encourage them in turn to complete the form.

Pop-up CTAs

Pop-up call-to-action might be daunting in few instances but they render effective results if done properly. If you carry a helpful starter guide or an insightful industry research report, creating pretty pop-ups is an easy go. But, if your B2B website design doesn’t plan for pop-up CTAs or overrun by them, it can quickly ruin the entire user experience.

Another instance might occur where pop-ups are interfering with messaging. If your website design integrate pop-ups that are not intrusive, it can be treated as a natural friend of its user experience.
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In a Nutshell

In this top-notch competition of today, best practices and tactics that are used for effective B2B website design are continuously evolving. One of the finest approaches to ensure the effectiveness of your website is to consider several parameters including user experience as the primary one as it simultaneously impacts SEO. The above-listed design concepts bring quality results to the businesses. But, keep it in mind that you use them in proper proportion without overdoing.​

Author Bio

The author of this post is Jacob Colleen who is an expert web developer at Webby Central, web design company in California. His writing skills depicts the hottest trends of the web designing that act milestone in creating a pretty website for your business. His major motto is to bring the smart designing ideas in reach of the creative business personnel through his articles.