by Will Viharo
Some write for love, some write for money, many write for love of money – and of writing! That’s where Romance comes in, meaning the genre –one of the most popular fields for indie authors to introduce themselves to a built-in, pre-sold audience. But as with any intimate relationship, getting a date is only the first step in the courtship process…
by Lily Bradic
When marketing products or advertising your brand, you have two choices: appeal to reason, or appeal to emotion. Both can be effective, and both can be successfully combined to create a campaign that resonates with your audience on multiple levels. This week, we’re going to focus on the emotional side of advertising. Here’s how (and why) to create a campaign that will get your audience crying happy tears:
by Kim Niemi
Blame it on the recently passed New Year, or the upcoming romantic/chocolate holiday, but there’s something about this time of year that makes us seek out inspiration (it could also be a coping mechanism for those buried under record amounts of snow in the Northeast). Whatever your reason, there’s an inspirational blog out there for everyone.
by Geoff Gillette
Over the past few years, many companies have been working to foster a following on Facebook. It was a way to directly communicate with consumers, give out special bonuses to those who showed their brand allegiance and in general it was just a good communications channel.
That channel has shrunk down with time (and numerous alterations of Facebook’s algorithm determining who sees what) to the point where 85% of your followers won’t see your posts unless you pay for it. People love being able to communicate on this social media platform, but they sure hate being forced to pay for it.
Is it worth it to keep Facebook if you’re not going to pay?