Blog - DIGITAL MEDIA GHOST

DIGITAL MEDIA GHOST

Search

Make It Pop: Branding Essentials for the Digital Age

11/18/2016

by Mary C Long

You have to brand yourself. And digital branding has simultaneously made branding much easier and much more complicated.

Logically, that sounds impossible, but for any small business or entrepreneur understanding the struggle is real.

There are so many tools, resources, and ways to make your mark, not to mention conflicting expert advice, that it’s hard to know where to start.

But if digital media has changed the "how" of branding, the fundamentals remain the same. Branding has to be relevant, personable, and most of all, memorable.

The Danger of Instant Gratification FoR Self-Publishers

11/17/2016

by Will Viharo

As I’ve said many times before, the best thing about the DIY digital revolution is also the worst thing: anyone can pass themselves off as “professional writers” due to the convenience of modern technology.

So here is a short list of minefields and pitfalls to avoid while writing and preparing your book for publication, starting with the most dangerous one, your own ego…

How Tweeting Can Keep You Consistently Employed

11/15/2016

by Mary C Long

When thinking about Human Resources and social media, notions of walking on eggshells, being politically correct, and biting your tongue might come to mind. But HR professionals are actually heavily engaged on social media platforms, and you ought to be aware of what they’re talking about. Why? Odds are you’ll one day be looking for a new job one day, and having solid connections can keep you consistently employed.

Your Book's Chapters: How long and How many?

11/15/2016

by Will Viharo

Most people love pizza, and it’s easy to cut into slices, too. There’s a very simple way to cut up a pie into individual pieces, diving it into four, eight, twelve, or even more.

A book can’t be approached the same way, because it’s consumed differently, by separate senses. But now matter how you slice it, each piece should feel part of the whole, even if it has a different topping.

Are Great Ratings Key to Running The Country? You Bet They Are!

11/12/2016

by Mary C Long

Smart businesses know that perception is everything – so do smart politicians. And with news sites becoming less substance and (alarmingly) partisan, offering angles better suited for the entertainment sites they compete with, successful politicians know that an exceptional online presence is key to getting elected today. So are ratings. Donald Trump has both.

Avoiding Experimental Excess

11/10/2016

by Will Viharo

Writers often want to test the limits of their own talents by challenging the reader’s preconceptions. That’s fine as long as you don’t also wind up also testing their patience.

Stretching the boundaries of form and genre can result in creative innovation or narrative chaos, depending on how well you can control your own impulses and imagination.

4 Metrics You Should Be Tracking for Measuring Brand Performance

11/9/2016

by Mary C Long

Understanding your brand's performance is a multi-faceted task.

There’s no single metric that will tell you the whole story, and some will tell you the wrong story, or no story at all.

So which metrics matter, and how do you measure them?

Here are some important areas to track:

Being Polite With Your Politics

11/8/2016

by Will Viharo

Obviously, today is Election Day, and most of you are no doubt either glued to your televisions and mobile devices for updated results, or watching cat videos.

But since no one can completely ignore his or her own environment forever, especially when it's this toxic, keeping coarseness out of political discourse is one way to survive this or any election season.

What All Marketers Can Learn From Entertainment Campaigns

11/7/2016

by Mary C Long

You aren’t supposed to mix business with pleasure — or any emotion, for that matter, since things can get messy. Sometimes that’s true, but, overall, emotion has earned a bad reputation, when really it’s at the heart of marketing.

In fact, understanding consumer sentiment is the key to the kingdom. And this is an area where entertainment industry marketers excel, knowing exactly how to appeal to consumers' feelings at any given moment. Here’s how to apply the same strategies to any industry.

IoT Leaders As Unpredictable As The Space

11/5/2016

by Mary C Long

When Internet of Things (IoT) thought leaders take to social media, the way that they read and interact is both targeted and varied, much like IoT itself. And if you want to connect with them (or join their ranks) you need to understand how that interaction looks ahead of jumping on Twitter and blindly tweeting at them!

And a report by Leadtail and Neustar on the social media activity of IoT leaders offers just that.