How Technology Will Impact Search Marketing in 2019

by Leon Edwards, Guest Contributor

Search engine optimisation is the most dynamic facets of digital marketing. In 2019 they are said to be a number of nutrients that will emerge old ones that will fall by the wayside and ones that will completely reshape the future of SEO. SEO is constantly changing, as a result, it's almost impossible to keep up with everything that is going on within the industry.

In this post, will look at some of the biggest SEO trends that are set to change in 2019.
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Voice Search Will Revolutionize Everything
It seems like SEO professionals have been talking about voice search for the last few years. However, in 2019 it looks increasingly likely that voice search is going to completely revolutionized search marketing. 

The number of people using voice assistants such as Google Home and Amazon Alexa has dramatically increased over the last few years. A Study in 2018 indicated that more than 35 million Americans perform of voice search at least once a month and as many as one in five Americans use smart speakers in their home. Experts believe that more than 50% of people will use voice search daily within the next year.

In order to stay on top of the rankings, SEO professionals are going to have to change and evolve to cater to the new market of people using voice search. 

Mobile Indexing Takes Centre Stage
Back in early 2018 Google announced that they would be rolling out mobile first indexing. SEO professionals have been speculating about this change for a number of years as the number of people conducting Search on mobile slowly began to catch up and then eclipse desktop devices.

So then, what does mobile first indexing mean for SEO professionals and website designers who want to make the most of mobile traffic?

Well, mobile first indexing is still in its infancy so it's quite hard to tell at this stage exactly how SEO professionals and web designers can adapt to make the most of Google's new indexing measures.

Hobart based marketing company Safari Digital suggests that the most immediate thing that business owners can do to make the most of mobile first indexing is to ensure that websites are mobile-friendly, fast to load, and Call to Action buttons and not hidden or obstructed from mobile devices.

Amazon Search Optimisation Arrives
ASO might have been a foreign concept for search engine optimisation professionals only a few years ago however in 2019 it would be remiss to ignore the increasing presence of juggernaut that is Amazon. 2018 study revealed that 72% of shoppers use Amazon to find products in America comedy United Kingdom, France, and Germany. In addition, the same study also found that more than half of consumers actually turned to Amazon before looking at other sites or even conducting a Google search.

Amazon poses a large threat to the stranglehold that Google has on search marketing. If consumers are turning to Google as a starting point when looking for a product, this is going to have a big impact on where advertising revenue is spent and help e-commerce businesses operate.

It’s important that SEO professionals remain adaptable and stay on top of changes that affect the way that users interact with Google search. 2019 is going to radically change the way that search marketing professional operates and have an immeasurable impact on the SEO industry.
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