The changing standards of the industry have also lead the usage of a lot of advanced tools to decrease email abuse. A certain percentage of email bounces are normal and acceptable. But when the bounce rate crosses the acceptable standards it is then the problem should be addressed immediately. There are few practices that would ensure that your deliverability improves by reducing the bounce rate.
The above-given practices will ensure that your emails reach the inbox of the user. Small changes often reduce the bounce rate and impact your deliverability. Use email verification tool like Clearout to remove unwanted and junk email ids from your list. Following these above best practices have resulted in improvement in email inbox delivery.
About the author:
Supriya Sarkar is a digital marketing consultant with a digital experience of over 6 years. The dynamic characteristics of the marketing industry due to technological advancement have always kept her amazed. She likes to be a lifelong student observing the world with awe and continuous zest to learn. She has worked on portfolio companies helping them in various digital activities.