7 Indispensable Conversion Optimization Tools for More Leads

by Samuel Alfie, Guest Contributor

Content optimization, commonly known as conversion rate optimization(CRO), is a process of driving more visitors on your website and persuading them to take the desired action on the web page such that they can be converted into customers. 

Simply by leveraging the best conversion optimization tools, thousands of smart marketers enjoy a strong foundation for better marketing ROI. When integrated properly, these tools can help you to eliminate guesswork to a high degree while sending traffic to your sales funnel. 
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Regardless of industry or niche market, the cost of these conversion rate optimization tools justifies the measurable benefits and empowerment of the team with powerful insights. 

These insights will then be leveraged for discovering new conversion optimization opportunities that will lead to increased customer retention rate, higher lifetime value (LTV), and measurable growth rate. 

Just by choosing any of these tools used for conversion rate optimization, you may be surprised to discover the possibility of generating more leads without additional website traffic volume. 

Now, let's dive in to check some of these tools and what you can do with them.

#1. ProProfs Lead Quiz

If you want to increase conversion and generate more leads from your website, here is one thing you should consider doing. Talk to them more in a way your competitors are not doing, and even no one else had thought before. ProProfs Lead Quiz Maker help marketers do just that.

The tool makes it possible and very easy to get insights from your website visitors about their current needs and pain points. 

You can then use the insights gained from your quizzes to create offers that are more relevant to every unique customer segment.
Do you need more ideas on how to make this work? 
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Consider visiting some of the best business questions and answers websites or forums to get insights from other people already doing this. 

#2. Convert

A/B testing is one of the proven processes of improving conversion rate in any funnel. Whether you want to generate more leads, sell more products, or retain more users, data-driven A/B testing can help you achieve that. 

Interestingly, Convert is one of the best A/B testing tools that can help you experience some of these benefits mentioned above. 

In the words of Ash Maurya, the author of Running Lean and creator of Lean Canvas, 'practice trumps theory',
“Beyond assumptions and guesswork, Convert can help you leverage smart personalization and A/B testing to get more value out of your conversion funnel.”

Regardless of what you are using already, this conversion optimization tool can be integrated easily with other platforms like Wordpress, Shopify, Magento, Drupal, and Google for better results.

#3. Heap

Heap is a digital product analytics tool. Beyond core product analytics, this tool also helps its users to get exception insights into their conversion funnels. 

By having Heap Analytics integrated into your product management workflows, your team will be enabled to capture varying layers of useful datasets without complex tracking codes. 

Interestingly, this capability for automatic data capture is one of the things that sets Heap apart from other web analytics tools that seem to be more popular. 

Using this tool, you'll be able to do the following:

• Segment users with behavior data 
• Identify drop off points in your conversion funnel 
• Pinpoint interesting correlations that influence conversion rate 

These are some of the specific ways you can use this tool to discover new opportunities for improving the conversion rate. Possibly, higher conversions in this regard could result in more leads from your funnel. 

#4. Mixpanel

Among other factors, the decision you make on how to allocate your lead generation budget is influenced by the monthly revenue goals and the number of leads along with the cost per lead. 

In specific terms, I am talking about the quality of those budget allocation decisions. Perhaps, if the majority of your product, marketing, and finance decisions are dependent on guesswork, you and your team will continue to perform below existing potential.This is where conversion rate optimization software tools like Mixpanel come into play. 

Across the board, most of the tools in their stable are focused on three specific things – customer engagement, retention, and conversion improvement. 

With this platform, you'll be able to go deeper into behavior analytics with metrics relating to conversion, retention, and churn. Using the insights derived from these metrics, you can begin to compare customer segments and take actions that will influence both lifetime value and ROI in a positive way. 

Mixpanel Features:

• Behavioral analytics
• Data science 
• Message testing 
• User analytics infrastructure 
• Data governance 

Depending on your type of business, Mixpanel is used for both web and mobile products.

#5. RightMessage 

Irrespective of how high your traffic volume is, one size never fits all. For example, pushing your lead magnet to the wrong audience demographic won't get you that expected level of conversion rate you need. 

Knowing that website visitor needs and pain points often differ from one context to the other, great tools like RightMessage are built to work as a real solution. 

Now let me ask you, why would you present to me a luxurious real estate lead magnet when all I need is a loaf of bread? 

Using this tool, you'll be able to segment your website visitors and personalize the content based on visitor behavior. Let’s look at some of the key features that will help to achieve some of this. 

Email List Segmentation - this is at the core of what they do. Use RightMessage to start sending effective messages to the right recipient at the right time.

Sales Page Personalization - you can make the content of your sales pages to be very dynamic and personalized. 

Website Visitor Survey - get useful customer insights before sending any lead nurturing or promotional message
Personalized CTAs - RightMessage will even help its users to personalize things like call to action (CTA) buttons to make it more relevant to each visitor.

#6. HotJar

Here is another behavior analytics tool that works a little bit differently. Hotjar is a website heatmaps & behavior analytics tool that enables you to monitor, record, and analyze user behaviors on different sections of your website. 

This conversion optimization platform is built keeping product managers, marketers, and user experience designers in mind. 

Like many other tools in the conversion optimization tools category, Hotjar can be integrated into other platforms like Wordpress, WooCommerce, Shopify, Wix, and Squarespace.

Using the features of this conversion optimization software, you can visualize visitor behavior, record complete visitor sessions, and identify the biggest drop off points in your conversion funnel.

Besides, there is a host of other things you can do with Hotjar. If you have not used a heatmap software before, Hotjar is the best tool to start with. 

#7. Crazy Egg

Crazy Egg is a visual website analytics and optimization tool. Founded in 2005 by Neil Patel, CrazyEgg now works inside 300,000+ websites. Unlike most  SEO tools that are meant for growing website traffic, this tool aims at helping its users get more value from their current traffic volume. 

Through their heat mapping, session recording, and A/B testing software, you and your team will be empowered with useful insights to improve on the KPIs that matter most to you. 

Crazy Egg also provides users a platform for editing content in a visual way without having to meddle in complex code snippets. 

Final words
Practically, having great potential is one thing. Making great accomplishments happen is an entirely different challenge. Moreover, having great tools is good. 

The important thing I want you to understand is that the awareness of these conversion optimization tools will make no difference if you don't put any one of them to work and won't move a needle if you are not deploying them properly. 

An attractive thing about these tools is that most of these tools give potential customers free trial offers to start with. 
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So, why wait? Start narrowing down the ones you want and begin to take action. That's the only way to get value from the time you spent reading this post. 

About the author:

Samuel Alfie is a blogger at ProProfs Discuss, the #1 Q&A website with millions of wisdom seekers collaborating to ask questions and get the best answers. He loves reading and writing about a variety of topics including technology, business, e-commerce, science, philosophy, Pop culture, digital media, and more. With a knack for writing, enthusiasm for research and an editorial mindset, he loves creating content that resonates with the audience.

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