SEO was a very vague and more of an intuitive specialty initially, but later the digital marketing experts have formed it to a more specific and practical application. However, the fact is that SEO techniques keep on changing not just based on the changes in Google search engine algorithms, but also with the shift in technology and market demand. We had witnessed a lot of changes in SEO strategies back in 2018, and the top do's and don'ts of SEO for 2019 is now getting unveiled.
The colors that a company incorporates into a brand will motivate consumers’ decisions. With more than half of shoppers heavily influenced by the color of a product, it’s crucial that marketers have a good understanding of the psychology behind it. Integrating the right colors into products, advertisements and logos can be a determining factor in its success.
A new standard in building and project design is making waves and it is called Building Information Modeling. For future convenience, we will refer it by its acronym BIM. It is transforming the way in which construction projects are done. What does this mean for us, the ones in charge behind such projects? It means better buildings overall, to put it simply. But there are many factors that go into it. And these are what we are going to go over in this article. Implementation of BIM can save us time, money, provide realistic models for all parties involved at every step of the way. Better construction process in better places will make this industry a much more profitable one in the future to come.
Social media has opened up a wide audience base for many businesses. So many businesses are taking advantage of this by marketing products and services without spending the amount of money that they would have if they were using analog media like newspapers and television. Social media gives you instant access because immediately you post your content, you can be sure that any of your audience that is online will see it. Whether you're a cosmetic consultant, a shoe designer, an interior decorator, or whatever kind of business you are in, you can be sure to find a market in social media.
Living in today’s day and age means that the vast majority of your users are zeroed-into their mobile devices at pretty much all hours of the day. If they’re not updating their social status, you can bet they’re messaging someone, browsing an online store or catching up with their emails. For you, this means you have to update your marketing strategy to include some mobile marketing tactics that ensure you’re reaching an audience that consumes most of their content from a small screen.