Digital marketing has always been about going above and beyond the human limits of taking brands to new heights by using technology to supplement traditional marketing. Nowadays, the field is set to be shaken from its very foundations by artificial intelligence. The potential for AI has always been apparent, but it has since been exceeding expectations with all the things it is being developed to do.
Emotion is a powerful force. It can trigger action, influence decision, and most importantly establish a strong connection. In business, quality service andcustomer experienceare provided through smooth, flawless transactions, but emotion creates a deeper sense of connection between customers and businesses that can lead to brand loyalty.
Life is a funny thing, even when it’s nothing to laugh at. Writers struggle with interpreting their experiences, circumstances and surroundings into fiction that is both relatable and subjective, accessible yet challenging.
Author Josh Stallings hails from a very colorful background, like a lot of us, but his skills and perspective are unique in terms of both creativity and candor. No joshing, no stalling. Just the facts, ma’am. Even if they’re artistically embellished, they’re far from “fake news.”
When you take a look at how delicate the world of digital marketing actually is, it becomes clear how easy it is to misstep and send a wrong message to your audience. You might even end up harming your brand instead of benefiting it.
In October 2015 Daniel Newman, CEO of Broadsuite Media Group, declared customer experience is the future of marketing in a piece for Forbes – and it would appear most businesses have gotten the memo. By 2016, 89% were on board with the necessity of upping their CX game, compared to only 36% of businesses in 2012, according to Gartner. But are they focusing their efforts in the right way?