by Kim Niemi
Amassing a large number of followers on any (or all) of your social media profiles is quite an achievement. Engaging those followers is another story, and you must engage them, otherwise you’re simply throwing out worthless info to a bunch of people who stopped paying attention after they got whatever was offered for liking your page or otherwise following you.
How do you keep your followers interested and interactive?
by Lily Bradic
Twitter users can now share and discuss tweets via direct message. The new feature, announced last week, is already live for browser and Tweetdeck users, and will be rolled out to iOS and Android users as soon as they update their apps.
by Will Viharo
Every launch needs a platform, and when it comes to putting your own ebook into orbit, there are several choices to consider. Begin the process of elimination by deciding in advance not just what you need from an ebook publisher, but what you don't need.
by Geoff Gillette
Many people champion the cause of Internet anonymity, saying that being anonymous is empowering, giving people a voice that can express their opinions without fear of reprisal. There is certainly some truth to that theory, especially in countries with oppressive regimes or in smaller settings like schools where being different or espousing an unpopular opinion can lead to all manner of issues.
The problem though is that anonymity (or the perception of anonymity) can cause more problems than it solves. And the Internet seems to be popping up new apps and websites that capitalize on anonymity on nearly a daily basis.
Recently a middle school in Manhattan Beach, California got a lesson in the dangers of anonymous posting that caused the school to be shut down for two days.
by Mary C Long
Looking for something to stock that virtual stocking for your too-cool-for-old-school child? Well, thanks to the magic of modern media, now you can collaborate with Santa Claus himself on a customized yuletide video that will knock their little socks off.