by ​Sujain Thomas, Guest Contributor

In today's global economic scenario, one can easily understand the value and significance of SEO for business. They must check and make sure that the ad-linked page or the traffic receiving content is not just relevant to the searched term but the ad itself. The most important factor of a successful business is its ROI or return on investment. Business owners need to take care that with every dollar spent returns should be multiplied, especially in the case of new business. That's the key reason for us focusing on SEO.

by Brian Simpson, Guest Contributor

Web design, development and digital marketing concept have charged dramatically over the years to ensure better Search Engine Optimization or SEO score. Now you will see that the brand presence is not the only parameter to determine the ranking of the website. With special emphasis on the brand signal Google now uses different brand mentions online as well in its search algorithm.

by Frankie Wallace, Guest Contributor

Continuing education can boost an employee’s career in many ways. While providing opportunities for additional certificates and courses may seem like an unnecessary expense to an employer, studies show that the lack of growth opportunities is one of the key reasons for employee turnover. According to this article in Forbes, “87 percent of millennials say professional development is important in a job.” When development opportunities aren’t present, employees can become disengaged — and eventually turn their eyes to greener pastures.
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by Josh Carlyle, Guest Contributor

Good content can make all the difference in digital marketing. It will help you stand out from your competitors and reach your targeted customers.

The success of your website is determined by the amount of traffic it gets. To attract more visitors to your site, you must create engaging content.

Your goal is to have a website with relevant, keyword-rich content that captivates your audience and persuades them to take action.
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Infographics are fun pieces of content that offer just the right blend of data and design. Many readers enjoy it, and they’re the perfect weapon to lure more visitors to click through to your website. Visual content is critical to any online campaign, whether it’s content marketing or social media efforts.
 
You probably already use this for web traffic and social media engagement—after all, this content type is liked and shared three times more than others. What you might not be aware of is that it’s possible to generate leads with infographics.