This is my final entry in this epic series of author interviews, and more pointedly (and poignantly, at least from a personal POV) my final blog for Digital Media Ghost. It’s been a very productive, interesting and educational four-plus years, and I want to publicly thank DMG head honcho Mary Long for allowing me to ramble on for so long on her dime. It’s been a privilege.
My grand finale is a conversation with an author/editor/publisher/journalist I’ve long admired from afar (well, via Facebook), so it’s an additional honor to go out with a big bang in the esteemed personage of Richard Thomas—and no, I don’t mean the Waltons dude, but the more talented one, at least literary-wise…
We are in the final days before the big day. Did you run a social media marketing campaign this holiday season? If you didn’t you may be interested to know THERE’S STILL TIME!
No kidding. The truth is, while holiday shopping seems to start earlier and earlier every year, without fail, millions of shoppers are still hitting the stores the week before AND the week after Christmas. Fifty-three percent of holiday shoppers take advantage of Super Saturday sales for last-minute shopping.
These days, it is not easy for business owners to improve the rankings of their pages for search engines. With time, people have become more adept at improving their SEO, and as a result, the algorithms for improving search ranking have also become more complicated and smarter. As a result of this, some of the techniques which used to be useful earlier on are no longer effective and can even lower your rankings.
Do you have a small business and you want to excel? If yes, it's essential to keep a critical aspect in mind. When the online users will do an online search for your service or products, there can be either of the two outcomes. That is, either they will reach your competitor's website or land up in your site.
Content providers create content for various reasons. Some bloggers want to express themselves freely and so they will opt for a niche-less blog while others will want to create content that their targeted audience is looking for. Several debates have been had on this subject, with pros and cons for each, but there seems to be no consensus yet in where or not you should niche up.