by Mary C Long
As brands and marketers have worked to achieve the perfect balance with social consumers, advertising has become both more and less annoying--at the same time. The two aren't mutually exclusive.
By Ben Allen, Guest Contributor
The world oftraditional advertising is on its last legs. People are tired of their favorite TV shows, news, and music being interrupted for a company telling you to buy their product. People are cutting cords, fast-forwarding through commercials, or are willing to pay extra just to not have ads intermingled with what they want.
There’s more than enough to keep you busy when managing your own pay-per-click campaign, so it’s unlikely you’ll find the time to head off the beaten path to explore some of Adwords Editor’s lesser-known tools. Luckily for you, as a PPC specialist, that’s where I can help.