The line between B2B and B2C web design and marketing can at times be fuzzy, however, it is important that one understands subtle and differences in not so subtle. Before we look at the top features that make B2B websites a powerful Ecommerce platform, it is important that we take a quick look at what makes B2B websites more creative than B2C.
Luno is a leading global cryptocurrency company on a mission to upgrade the world to a better financial system. With a team of over 250 and currently has its headquarters in London with regional hubs in Singapore and Cape Town.
With over 2 million customers (wallets) spanning 40 countries, Luno’s products and services make it safe and easy to buy, sell, store and learn about cryptocurrencies like Bitcoin and Ethereum.
So, let’s say you’re trying to sell a red sports car via digital advertising. There are enough algorithms out there to very efficiently make sure that consumers with the right profiles are targeted. There is very little waste. You can find the right demographics, you can find people who’ve already used search terms like “red sports car,” and you can find people who have clicked on other posts that featured red sports cars. So, when they see your ad, much of the work has been done. Maybe they buy. But the question is, would they have bought even without the ad? How do you know?
"Millennials Favorite Apps of 2018" from Prabhat Agarwall, AppOptix. You may be surprised to see that Reddit is higher than Snapchat or Instagram. Prabhat can also give you up to the minute data if you want to know what Millennials are doing with apps right now, this month, etc.
AppOptix monitors 4,000 Android users and can provide customized data for any of your content needs - free of charge to journalists. We can customize data such as How are Millennials using Facebook, Which Dating Apps are the Most Popular, or is Snapchat on the Decline?
Normally, brands need to be authentic and clear in their messaging. Consumers need to be certain about who you are, what you do, and what you stand for. There’s one time a year, however, when marketers have the freedom to break the rules, unleash their creativity, and engage in a little harmless deception about their products, services, and ideas: April Fools’ Day.
Of course, it’s still important to strike the right note to make sure that you amuse and entertain your audience rather than annoy and confuse them.