Packaging has become much more than a means of delivering your product. It is now an integral part of the overall customer experience. If the packaging is good then it spreads awareness about your brand and increases loyalty of customers. Most importantly, packaging is part of marketing initiative for most businesses. Great packaging need not be expensive as many would think, with little bit of creativity and thought, you can design awe-inspiring packaging designs that do not cost much.
For now, let’s be on the same page and agree that IoT is taking over the world. With time, the internet of things is becoming more and more popular, especially on the web. All this popularity is justified because IoT is and has completely revolutionized the interaction of human beings with technology.
As a marketing professional, it is your job to attract customers to the many fantastic companies that keep our economy pumping. However, you may not realize that the information you gather to lure an audience can become very damaging if it falls in the wrong hands.
All of the information you compile, from email addresses to birth dates, can and will be used by hackers for selfish means unless you are proactive in preventing data breaches.