Being an entrepreneur is tough and time consuming. When you first start out, all the responsibilities of your business fall on you. R&D, marketing, business development, partnerships, human resources, accounting - pick a thing, you’ve probably done it at some point when it comes to growing your business.
All of these immediate needs make it easy to prioritize your growing company over everything else. But by getting tunnel vision and focusing only on your company’s website at the expense of your own, you’re missing out on a huge opportunity.
Facebook is already the best place for the vast majority of businesses to increase their revenue and outreach. Even better, it’s constantly growing with35% YoY growth in ad revenue in 2017. That means competition is stronger than ever, and Facebook Ads is a worthwhile investment that can help you stand out from other businesses.
Unless you’ve been living in a cave for the past years, you’d know what Amazon is and what it does. It’s been considered as one of the largest online selling platforms. In Amazon, you can buy almost anything that you need – books, shoes, video games, jewelry and even fashion items – while saving you time from going to an actual physical store. Amazon also offers unique services for all of their customers across the globe. Aside from having the largest selection of items, Amazon also has an affiliate marketing program which allows people like you to make money online. Because of its convenience, more and more people are using this service as a means to earn. And because they’re actually bringing the name of Amazon while doing business, things can come off a little easier for them.
Public relations is a form of marketingthat helps improve how the public and target markets view a company or specific person. This can be done by working with a company’s “image,” mitigating damages from a bad decision or incident, helping make connections with local communities, and participating in non-profit causes or charities.