The advertising space is one of the most competitive online marketing areas - everyone doing it is trying to put their best foot forward. But like every other tactic, it doesn’t work for all. An ad can fail on account of intrusiveness, information overload or simply lack of engagement. To make it work, your advertising strategy must rely on the most engaging formats.
Here we have handpicked some of the best formats from multiple channels that come with a higher probability of hitting the mark. Use these to connect with your audience:
Before the digital age, customers depend on a salesperson to educate them about a specific product they wish to buy. With luck, they’ll be assisted by ones that know what they’re talking about is personnel who are willing to extend valuable insight about the products they sell. Otherwise, customers are left with very little information that doesn’t help them at all.
Today, technology helps make every customer’s buying experience easier than ever. The internet serves as their pool of information. They can quickly research about a specific brand or product, and later decide if they’re going to push through with their purchase or not.
Once upon a time, I worked at a dental clinic. Part of my role was to handle online marketing. In truth, part of my role was to be a full-stack online marketer. I was responsible for everything - from the company website design and content... to social media customer interaction. It was a fun start to my marketing career, and I had huge opportunities to experiment and learn.
The link between academia and art has a lengthy, complicated history. While the literary establishment tends to elevate and reward those who “play by the rules” by formally studying before commercially practicing their craft, the fringe elements of the industry often praise and promote the independent rebels.
Then you have writers like Anthony Neil Smith, who keeps a foot planted firmly in both camps while doing his own thing his own way, earning respect from both publishers and peers.
We live in a visual world and choose things we love visually. Our purchase decisions are no Different. More often than not, we walk into a store or a coffee shop with amazing architecture or design. The same goes for your ecommerce store. Aesthetically pleasing designs retain your customers. If a customer lands on your ecommerce store and likes what they see, they’re more likely to keep browsing through your website and engage with the products. This is why Product photography is essential for the success of any ecommerce business.