For brands and individuals that can’t (or don’t) pay for third-party Twitter analytics tools like Twitalyzer, TweetReach and Followerwonk, this is good news — but we can’t imagine the people behind the apps in question are very happy. Twitter Analytics offers pretty much everything third-party analytics tools do, including:
Many agencies that commonly allow Twitter feeds to run unfettered, allowing the near instantaneous dissemination of information, were handcuffed when a Pro-ISIS group began posting pictures of coffins with American Flags and other threats against America, all under the Napa Earthquake hashtag.
Social media coordinators were forced to monitor posts and tweets coming out on Facebook and Twitter in order to filter out the hate-filled screeds.
The above post referred to missing journalist Steven Sotloff. The terrorist social media campaign features the hashtag #StevensHeadinObamasHands, however as a means of spreading their message across as many media platforms as possible they have co-opted the various Napa earthquake handles, as well as teen YouTuber Ricky Dillon's #askricky hashtag.