by Duncan Stockdill, CEO of Capsule, Guest Contributor
Every interaction your business has with a customer is an opportunity to make that relationship stronger, which leads to increased sales and loyalty. Data from these interactions can be tracked and analyzed in order to optimize operations and create competitive advantages. But, unless you have a standard procedure and platform to make this happen, it won’t work. A customer relationship management (CRM) system makes it possible for organizations of any size to manage customer interactions. And it’s not just an enterprise-level must-have. Every company - small or large - needs a CRM system in place. One could even argue that CRM systems are more beneficial to smaller companies versus larger enterprises.
How can you drive sales for your business? One tried and true method many experience business owners take advantage of is offering discounts, sales, offers and deals. When strategically used, offers and deals increase brand awareness, profits, and even customer retention. So what is it about offers and deals that keep customers returning?
A deal has a strong effect on consumer buying behavior. When leveraged properly, a deal is enticing because it creates an obvious sense of value to the customer: Once you’ve hooked the consumer, how do close the deal? Timeliness is the other factor. A well-timed deal, such as “once in a lifetime offer,” creates a sense of urgency that nudges the consumer to take that desired action.
Email Marketing is a very important digital activity which generates a large revenue percentage for many of the businesses. In such cases, a high bounce rate can prove to be fatal. Therefore it is important to understand the reasons that lead to high email bounces and what can companies do in order to preserve their revenue source in a healthy state. Some of the factors that result in a high number of bounces are given below:
There are many strategies you can use to boost your search engine optimization (SEO) and help your website rank more highly in search results. You can claim your Google My Business page, optimize your site for speed and security, and create content around specific keywords.
But one aspect of off-page SEO that can seem a bit challenging is link building. We know that search engines see sites with high-quality incoming links as more authoritative than their peers.
Search engine optimisation is the most dynamic facets of digital marketing. In 2019 they are said to be a number of nutrients that will emerge old ones that will fall by the wayside and ones that will completely reshape the future of SEO. SEO is constantly changing, as a result, it's almost impossible to keep up with everything that is going on within the industry.
In this post, will look at some of the biggest SEO trends that are set to change in 2019.