Anyone who wanted to argue that social media is a time-suck would have plenty of evidence to prove their case. But on the flip side social media also allows us to connect on a global scale, promote our businesses, and raise awareness of any number of issues. And now Twitter can even help ER docs manage your asthma…
Earth Day is a time to raise awareness of our shared natural environment and champion its preservation. Which makes it a perfect opportunity to promote your eBook. What could be greener than choosing to publish in a format that’s eco-friendly? Only the green that winds up in your wallet. So what’s the downside?
Social media is tricky – sometimes an innocent campaign can go horribly wrong, or your anger can get the best of you. Even posts you forgot about can come back and bite you in the booty. What do you do when it’s too late to take something back online?
When it comes to social media marketing, you’ve got to be able to think on your feet. Posts move quickly, news and other tidbits go viral unexpectedly, followers become bored easily... there's a lot to consider while trying to put yourself out there and reap engagement, especially if you're a small business trying to compete against major brand resources. So then how DO you?