by Mary C. Long
There’s a pretty terrible trend that should have died a loud death two years ago, but persists: over-paying for a website you really don’t need. And if you’re in a niche area where budgets are high and tech savvy (comparably) low, like the legal profession, you’re a prime target.
by Kim Niemi
Ever have one of those Monday mornings? You hit the snooze as many times as you can, and when you finally drag yourself out of bed – still tired – the dog wants extra attention, chomping on his squeakiest toy as you choke down that first cup of coffee, and you wrack your brain for a blog post idea, with the deadline looming, and keep coming up empty?
Ever wish you had a system for jump-starting the creative process when it’s playing hard-to-get? Well here it is. You’re welcome.
by Mary C. Long
“Traditional” social media marketers take note: If you haven’t yet found yourself up against identity, information, and analytics services companies – you will. And you need to be ready or you will NOT be able to compete.
And yes, even if your marketing has that Boom, Boom, Pow.
by Lily Bradic
Stop motion is, by nature and by association, a lot of fun. The disjointed movements are endearing, and most people are first exposed to stop-motion animation as a kid: if not on regular TV, then in those Christmas movies about Rudolph or a snowman (or anything else that would be logistically impossible to create using live action.) This association between stop motion and childhood can be powerful — and you can use it to your advantage.
After touching on why Vine is such a powerful tool for marketers earlier this month, we’re now going to look at the more practical side of video-making: how to create stop-motion Vines that look good and mean something.