by Mary C. Long and Kim Niemi
Thanks to the Internet – and, more recently smartphones – “instant” has become the expectation for consumers. Cutting through the noise seems nearly impossible, as brands now face the task of tailoring their messages to EACH consumer, with specific and personalized offers designed to make consumers feel known and appreciated. It’s no small order.
How can marketers ever hope to do this? By combining big data with gamification techniques.
Read the full post here on Commpro.biz.
by Olivia Collins
As a teenager in 2014, social media is a huge part of my life. Whether or not my age group likes to admit it, social media dominates our existence. However, sites can gain and lose popularity at the drop of a dime if they don’t keep up with the ways we prefer to communicate. I’ve picked out a few of my current favorite and least favorite sites to share.