#SocialSpin: Braving The Storm
by Lily Bradic
This week’s #SocialSpin post is the last in our Damage Control sub-series, and will be focusing on how to act online when the Internet has turned its back on you.
If you’re getting a lot of hate online, one of these scenarios might seem familiar:
Issuing an apology isn’t going to make everybody forget about what happened. As a business, you need to redeem yourself by proving that what you did wrong was a one-off, and that you are still worth your customers' time — and their money.
Unfortunately, it takes time to rebuild that trust. There’s no instant fix: but, through consistently professional behavior, you will get past it. And in the mean time? Be patient.
The waiting game
It’s difficult to stay positive when half your followers seem angry and the other half seem to be laughing at you. However bad things are, it’s important to redirect the conversation surrounding your brand. Let people be negative, but don’t get drawn into it — if you’ve said sorry, it’s time to act positive, even when you don’t feel that way. Here’s how:
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