Social media is a tough gig, mostly because expectations are unrealistic. I’ll tell you right now – and I wish others would as well – campaigns DO ‘go viral’, but unless you’re a national brand with a few million followers waiting to be wowed, your chances of that happening are about as good as getting hit by lightning. Twice.
Let’s explore the myth and reality behind what masterful social media marketing looks like, the steps you can take to attain it – and the folks you should run away from as fast as you can.
Before the digital revolution, being a published author was a much less pervasive boast than it is today. Now it seems almost anyone can get their literary endeavors out in front of a potentially global audience, circumventing the “gatekeepers” that once completely controlled the industry and dictated the product.
But attitudes, like technology, have a way of changing with the times. Does uploading your own eBook still qualify you as a professional worthy of respect from both peers and readers alike?
Even for businesses that run year-round there are busy seasons, and special events that require an uptick in social promoting. But some businesses and brands are ONLY seasonal – which means they need to promote themselves ahead of their busy season to keep their audience in the know and ready to buy, watch, or otherwise engage when the time comes. But how do brands strike the right balance between too-much-too-soon and too-little-too-late?