Brands and businesses are eager to find new ways to make social the point of purchase. But consumers aren’t quite as gung-ho. Why?
Due.com offers one possibility: “Now that anyone can place an order using nothing more than a string of numbers read over the phone or entered on a website form, security for all payments is weaker and more susceptible to abuse than ever before.” And this isn’t a hypothetical claim.
So, you’ve created the most beautiful website you’ve ever seen. It’s a work of art both in terms of the imagery and user experience. Those that have tested it fell in love immediately and have told you to expect a wave of new enquiries when it goes live.